Schmoozing a client can be a great way to build rapport, establish trust, and ultimately win their business. Whether you’re at a networking event or meeting a client for the first time, here are some tips for schmoozing successfully.
Be authentic
The most important thing when schmoozing a client is to be authentic. Don’t try to be someone you’re not or pretend to have more in common with the client than you actually do. Instead, be yourself and focus on building a genuine connection with the client.
Be a good listener
When you’re trying to schmooze a client, it can be tempting to talk about yourself or your business as much as possible. However, this approach can quickly become off-putting. Instead, focus on listening more than you talk. Ask the client questions about themselves and their business, and show a genuine interest in what they have to say.
Find common ground
One of the best ways to build a connection with a client is to find common ground. Look for shared interests, hobbies, or experiences that you can bond over. This could be anything from a love of golf to a shared alma mater. By finding common ground, you can establish a personal connection that goes beyond just business.
Be confident
Confidence is key when it comes to schmoozing a client. Be confident in your abilities, your business, and your approach. Remember that you’re there to build a connection and win the client’s business, and approach the interaction with confidence and enthusiasm.
Be prepared
Before you meet with a client, make sure you’re prepared. Research their business and industry, and come up with some talking points that show you understand their needs and challenges. You might also want to find out what they’re into, so you can have a humidor humidifier ready if they love cigars or order in a fine bottle of red wine if they are a connoisseur. This will help you establish credibility and show the client that you’re serious about working with them, while also helping you to get them onside with s little indulgence.
Use humor
Humor can be a great way to break the ice and establish a connection with a client. If appropriate, use humor to lighten the mood and make the interaction more enjoyable. Just be careful not to be too irreverent or inappropriate, as this can quickly turn the client off, and not everyone has the same sense of humour, so you should always gauge their response and modify your approach if you want to get it right.
Be gracious
Finally, when schmoozing a client, it’s important to be gracious. Show your appreciation for the client’s time and attention, and thank them for the opportunity to meet with them. Follow up with a thank-you note or email, and let them know you’re looking forward to the next step.
Schmoozing a client successfully is not always easy, but it is a valuable thing to do if you want to keep your clients long-term. Just remember to approach the interaction with a genuine desire to build a relationship, rather than just trying to sell your services, and incorporate all of the above into your strategy. Good luck.