Lifestyle Branding: Why Experience Matters More Than Ever

By Marketme | 9th September 2025

In today’s competitive marketplace, selling a product is no longer enough. Consumers are increasingly drawn to brands that offer experiences, tell compelling stories, and align with their values. Whether it’s fashion, food, or wellness, businesses that lean into lifestyle branding are the ones capturing long-term loyalty. The Rise of Lifestyle Marketing Lifestyle marketing has shifted…

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5 Creative Ways Companies Use Wristbands for Marketing Campaigns

By Marketme | 1st September 2025

Modern marketing is all about thinking outside the box, and brands everywhere are looking for ways to create memorable impressions. Wristbands are a tool for extending your brand’s reach, building customer relationships, and creating an experience to remember. Read on to discover five creative ways companies are using wristbands to help market their campaigns. 1.…

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Seasonality in ecommerce: sell the right things, at the right time

By Marketme | 28th August 2025

By Dave McEvoy, DMAC Media Most ecommerce retailers live and die by the same calendar. Black Friday, Cyber Monday, and Christmas dominate marketing budgets, while the rest of the year is filled with smaller, less inspired pushes. But what if retailers stopped chasing singular peaks and instead built growth around a more predictable, and profitable,…

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How to Incorporate Experimental Marketing into Your Strategy

By Marketme | 22nd May 2024

Experimental marketing, also known as engagement marketing, is transforming the way businesses connect with their audiences. Instead of relying solely on traditional advertising methods, experimental marketing focuses on creating immersive experiences that leave a lasting impression. Understanding Experimental Marketing Before diving into the how-tos, it’s essential to grasp what experimental marketing truly is. At its…

business networking in 2022

7 Tips For A Perfectly Hosted Networking Event

By Marketme | 21st May 2024

Hosting a networking event provides a heap of possibilities. It presents the chance for you to connect with like-minded people and drive your business forward. That doesn’t mean that pulling off a successful event is easy. Before you start planning, there are lots of things to consider. Here are some things you should know. What…

Let’s Turn Your Business Office From Drab To Fab

By Marketme | 21st May 2024

One of the things that you should be focusing on when it comes to your business is your business office. We know that this doesn’t seem too important in the grand scheme of things, but it is. Your business office needs to be inviting, people need to feel welcome there, and they need to feel…

Safeguarding Your Online Presence: The Importance of Cybersecurity Websites

By Marketme | 20th May 2024

In today’s digital age, the internet plays a central role in almost every aspect of our lives. From banking and shopping to communication and entertainment, we rely on online platforms for convenience and connectivity. However, this increasing reliance on the internet also exposes us to various cyber threats, ranging from data breaches and identity theft…

Tips For Investment Into Your Small Business

By Marketme | 19th May 2024

As a small business, it’s a goal to take it from strength to strength. The more you can invest into your company in time, effort and money, the bigger it will eventually become. What are the best ways to invest into your small business to take it where you’d only dream it would be? Here…

How To Create A Global Business In 2024

By Marketme | 19th May 2024

Taking your business to a global scale is not a challenge to take lightly. For many, it’s not even something that’s possible to do in the company’s lifetime and for others, the path to global dominance might be easier than you thought. If you’re looking to create a global business in 2024, then here are…

Why Your Business is Better Off Focusing on Eco-Friendly Products

By Marketme | 19th May 2024

Nowadays, it seems as if a lot of businesses are just wanting to cut costs whenever they can. While sure, it’s entirely understandable why you might want to do that, it’s also just a terrible idea at the same time. You have to keep in mind that it’s not always about short-term profits but rather…

Smartphones and Driving: An Explosive Combination

By Marketme | 17th May 2024

Smartphones have become an indispensable part of modern life, offering convenience, connectivity, and a plethora of functionalities at our fingertips. However, when merged with the act of driving, this technological marvel transforms into a potentially lethal distraction. The integration of smartphones and driving has led to a concerning rise in car accidents worldwide, with devastating…

Cyber Breaches That Have Impacted The Medical Sector

By Marketme | 14th May 2024

In an era where data is the new oil, the medical sector has become a lucrative target for cybercriminals. The healthcare industry, with its treasure trove of sensitive patient information, has faced numerous cyber breaches that have left a significant impact. This is why professional services like medical device software testing are so important. This…

The Top Trends in Renewable Energy Technology for 2024

By Marketme | 14th May 2024

Renewable energy technology is a constantly evolving sector as the world moves towards a more sustainable future. 2024 will be a year of great innovation and advancement in this field due to international agreements to lower carbon emissions and improve energy security. Here, we examine the major themes influencing the development of renewable energy technology…