Customers today are becoming increasingly critical of brands. No longer can the fact that 84% of millennials do not trust traditional forms of advertising be ignored. Traditional tactics of reaching out to customers no longer work as well as they once did.
In addition to individual selling, marketing, and promotional activities, marketers must provide original content, maintain a YouTube channel, and promote their brands on social media platforms.
Here, we briefly look at some of the ways in which you can reach out to your customers.
Stay connected with newsletters and calls
Making a connection with your customers is one of the most important aspects of running a successful business. That being said, how do you keep in touch with those who have not made a purchase yet? If you collect emails from people who visit your website or blog, you can classify them as prospects, active customers, or sleeping customers. You can send different newsletters and attract prospects by offering them something special, such as a discount or free samples of your products if you divide them this way. If they leave their phone number, you could also use an automated phone system to call them up.
Launch referral programs
Your company’s customer acquisition strategy should include a referral program. It will assist you in attracting new customers while also allowing your existing customers to benefit from this. To get plenty of referrals, you need the following:
- Incentives to your referrers or affiliates
- Offering them at the optimum time
- Create a streamlined referring experience.
- Use social media to interact with your customers.
- Join forces with products and service reviewers and influencers
Use real testimonials and reviews to your advantage
Testimonials left by your customers are important content features because they are impartial comments that encourage visitors to buy. They aid in establishing credibility and gaining the trust of your prospects. However, simply posting customer testimonials on your website will not result in an increase in sales. You need to make them eyecatching, perhaps record videos with your customers, show your customer persona and show them everywhere – your website, social media, printed materials and so on.
Content marketing is king – invest in it
Rather than trying to find new customers on your own, you can allow them to find your company online. Provide your new customers with content that is worth looking for.
Using SEO (search engine optimization), you can attract new customers.
Create a unique social media campaign.
Maintain an active social media presence.
Provide superb and consistent customer experiences
Many customers expect a company to be consistent in its delivery. This is the key to delivering on customer expectations. According to a McKinsey & Company study of 27,000 American consumers, a consistent customer experience across the customer life cycle will increase customer satisfaction, establish confidence, and enhance loyalty.
Listen to customer feedback and act on it
It is not necessary to reinvent the wheel. Customers want to be heard and appreciate it when you take the time to listen to their issues. Allow your customers to provide feedback and do not leave unanswered questions. It’s as simple as that to gain loyal customers and positive feedback.