Small Business Tips: How to Attract Customers Through Marketing and Promotions

Starting a small business is an exciting endeavor, but it can be challenging when it comes to marketing and promotions. To attract customers or traffic, you must put in the effort to create marketing campaigns that will draw people in. Luckily there are many creative ways to reach potential customers without breaking your budget.

The Hownd promotional marketing platform, for instance, is a great way to get your business noticed. Because online presence has never been so important for businesses, it is essential that that you do everything in your power to spread the word and reach a larger customer base.

Effective online promotion is all about having strategies that attract buyers to your website or social media accounts and that also help retain those who become loyal followers. The online customers will be made up of those who like what you are posting and promoting and, as a result, act on it by purchasing our products or services.

Here are some tips on how you can use marketing and promotions to help your small business succeed.

Establish a Budget for Marketing

First, it is important to establish a marketing budget. This will help you determine how much you can spend each month on marketing efforts and promotions.

Once you have an idea of what your budget is, set goals for yourself such as reaching a certain number of customers or increasing revenue by a certain percentage to help measure your marketing success.

Recognize what aspect of online promotions can be free and what is paid for. For example, you can post interesting content on your website or social media accounts regularly for no extra cost. Although, you will pay for SEO (Search Engine Optimization) or PPC (Pay Per Click) services to achieve greater visibility with your website and for online ads that will help boost a specific product campaign.

Be aware of how cost-effective a particular option is proving where you can measure this. If you outsource marketing and promotion services, you can often have this monitoring aspect taken care of.

Use Social Media for Promotion

So, as mentioned, make use of social media, and as much as possible. It is one of the most effective ways to market your small business and its products.

Develop a presence on platforms such as Twitter, Facebook, Instagram, and TikTok and create content that attracts customers or website traffic.

You can also use social media to announce promotions or discounts for your products or services. Additionally, you can join online communities related to your business and engage with potential customers in these forums. Always answer your follower’s comments and do your best to keep their long-term interest.

Utilize Paid Advertising

Paid advertising is a great way to draw in customers and increase traffic to your website or store.

You can use platforms such as Google Ads or Facebook Ads to get your message out there and direct potential customers to your business.

Consider using different types of ads, such as search engine marketing, display ads, and remarketing to reach customers across multiple channels.

Leverage Email Marketing

Email marketing is a fantastic way to keep in touch with current customers while also attracting new ones.

Create an email list of past and prospective customers and send out promotional emails whenever you are running special offers or discounts, or when you have any news you want to share with customers.

Encourage Referrals

Encouraging referrals from current customers is a wonderful way to attract new customers without spending any extra money on marketing.

When customers refer friends or family, you should offer incentives such as discounts or coupons that can be used toward future purchases. This will show how much you value their custom, and they will be encouraged to see that you are working hard to keep them on board.

Also, ask customers to leave reviews on your website or social media pages. These will help potential customers decide on purchases when they can assess how other users have benefited from their use.


By making the most of marketing and promotions, you can attract more customers and increase traffic to your business’s website. With a little bit of creativity and effort, you can create marketing campaigns that will get your small business noticed.

Don’t forget to measure the success of your marketing efforts by setting goals and tracking results. You always need to know whether you are spending your money in the right places when it comes to promoting yourself.

With the right approaches, you can make sure your small business succeeds.


Marketme is a leading small business to small business news, marketing advice and product review website. Supporting business across the UK with sponsored article submissions and promotions to a community of over 50,000 on Twitter.