For those in business looking to commence and develop a new marketing strategy to accommodate social media it is important to not underestimate the amount of time and effort you will need to set aside in order to see your presence gaining traction.
Despite what you may read, social media is really down hard work and what you put in will determine what you get out – There is no quick fix to success so have this in mind when starting things off, it will initially be quiet, but things will change as you grow your social media campaign. There are many great advantages to having a strong social media presence to include:
- Extra Brand Awareness.
- Live Target Audience.
- Improved SEO.
- Helps to Build New Connections.
With all this in mind it is important to spend some time researching social media before you start things off, study what your competitors are doing and see the results that are being achieved. It may even be recommend to start on just one or two social media platforms to get used to things and see if you gain the satisfactory ROI results you are after (though do create your accounts on the other main platforms so you secure your desired username and ready to launch them when needed).
When you get in to the frame of mind of using social media for marketing, you should ideally be increasing your online content that you can start to share such as blogs, photos and videos. These three marketing tools compliment social media really well so whenever you are out and about, think social media and gather content that your audience would love you to share with them…