Starting Your Own Coaching Company: A Practical Guide

Coaching has flourished from an almost unheard-of practice to a global phenomenon. In today’s fast paced market, companies and professionals alike are keen to have the edge over their competitors, and that means working with a coach who can give them the support they need to get ahead.

For intrepid entrepreneurs, this booming market offers a myriad of exciting opportunities. Using your existing experience, you could transition from an employee to a business owner and create your own coaching business.

If you want to find out more about what it takes to start a successful coaching business, then read on.

Consider The Type Of Coach You Want To Be

There are many different types of coach on the market, ranging from traditional services like executive and life coaching through to more specific solutions, like time management coaching, leadership coaching and even parenting coaching. To decide what kind of coach you would like to be, you need to consider your personal experience. This will dictate the kind of coaching services you can offer. If you have experience across a range of different roles, then you could consider offering a variety of services to meet the needs of more clients.

Earn the Qualifications You Need

The coaching industry is mostly unregulated, which means that there are a lot of poor-quality coaches out there. To set yourself apart from the crowd and mark yourself out as a dedicated, insightful coach, earn yourself qualifications that will give you a grounding in the key principles of coaching. The BCF Group offers a comprehensive ILM Level 5 Coaching Course, which will teach you about becoming an executive coach and allow you to prove to potential clients that you are worth working with. For more information visit

Research Your Competition

When you go to establish your company, you should research your competitors and explore the services they offer and how they market themselves. This knowledge will inform your strategy and help you to see what approach works. You will also be able to find out about the work your competitors do and find ways to show clients that you are a better choice when they go to hire a coach.

Work Out What Services You Can Offer

When creating a service offering for your coaching business, it’s important that you focus on both the needs of your clients and your own skillset and abilities. This will allow you to create a range of services that meets the needs of your clients and is achievable, meaning that you’ll be able to manage expectations and provide clients with the outcome they expect.

Be Selective About Your Clients

Coaching is a deeply personal service, so it’s important that you only work with clients that you feel connected to and that you’ll be able to help. If you simply take on every client that comes your way, you may find yourself struggling to meet their needs and expectations. The result will be wasted time and opportunities. As such, it’s important that you work hard to find the clients that you can support and who will appreciate your services.

Create A Marketing Strategy That Embodies Your Message

As a personal, unique service, coaching requires careful marketing so that you can put across an accurate description of the support you can provide and what is beyond your remit. It’s important that your advertising and marketing campaigns, as well as your online presence, all embody this message and make your service offering clear to prospective clients.

Share Insight And Industry Knowledge Online

Alongside sharing information about their service offering, most business coaches also offer blogs containing valuable insight into coaching and the benefits it can offer to potential clients. By sharing free, thought-leadership content you’ll be able to prove your expertise and show your potential clients that you’re willing to give them a quality service that meets their needs and exceeds their expectations.

Use Software To Streamline Your Services

In the modern, technology driven market, it’s important that you offer a cutting-edge service that meets the requirements of your clients. This means using digital solutions to make your coaching services more efficient. Many developers have created innovative coaching software tools, so you can find the ones that work best for you, your business and, most importantly, your clients. This will ensure that you stay ahead of your competition and remain able to provide your clients with an quality service they can rely on.

Showcase Your Success

As your business expands and you work with more clients, you can showcase your success by sharing it on your website. This could be in the form of case studies, recommendations from clients or even showing examples of the results you’ve achieved. Proving that your approach can achieve success will allow you to highlight your skills and give potential clients the chance to see your techniques in action.


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