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How to deal with negative reviews (spoiler alert: it’s not fining customers $500)

7th August 2014

There’s something about the fear of getting a negative review online that makes marketers lose their minds and do things that, with hindsight, are a terrible idea. The latest is the Union Street Guest House in New York, which introduced a policy threatening to deduct $500 from the happy couple’s deposit for each wedding guest…

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