Like most business owners, when you launched your startup, you did so for one reason and one reason only – to make a success of it. But if this is the case, then why do so many small businesses make the mistake of not doing all that they can to boost their chances of success? The truth is for startups, having the right services and support in place is crucial. Because when there’s only a small team running a company, or perhaps just one person, having the right help and support in place is vital. There are four crucial services that no small business should be without.
Social media is a key form of marketing for small businesses. Effective marketing strategies can cost thousands. However, using social media as a key marketing tool can help to keep advertising costs low. Many startups aren’t sure how to effectively do this. However, there’s plenty of advice and inspiration online. One of the key things when using social media to market your business is to take advantage of Hootsuite. This free website and app brings Twitter, Facebook, and Instagram together. Allowing you to schedule updates for certain days and times. It even lets you add images and links and choose which social media platforms you want to share updates to. For startups, Hootsuite is a crucial piece of software.
- IT support
As a business owner, new technology can be a godsend. Computer systems and the software that comes with them have made it much easier to run a business than ever before. However, relying on technology does come with a downside – computers and their programs can break down. For small businesses, without on-site IT support, computer or software problems can be a real issue. That’s why many startups swear by outsourcing their IT support, to ensure that no matter what they’re covered – you should do the same.
- Constant Contact or MailChimp
For your business’s email campaign needs, Constant Contact and MailChimp are the two best services to use. These two services allow business owners to quickly and easily send emails out to their clients. These can also be used to advertise new products or services or to share deals and discounts. The chances are as a startup you don’t have the funds to pay a PR team to deal with your marketing needs. So MailChimp and Constant Contact can be a godsend. It’s just a case of choosing which platform you prefer.
- Accounting services
Last but not least, to ensure that your business accounts are taken care of, it’s worthwhile outsourcing your accounts. Unless you’ve got an expert knowledge, leave your accounts to the professionals. Although it will cost you to outsource your accounts, a good accountant can save you a lot of money. So, it’s more than worth the investment.
There you have it, the four vital services that no small business should be without. Hopefully, this guide has given you an idea of what services it’s vital your company has in place.