The landscape of digital marketing is always changing, so how is it likely to change in the coming year? In 2023, it will be a case of the same but different when promoting your business online; you will still require a combination of paid and organic social media marketing, but you might benefit from focusing a little more on video content and choosing influencer marketing.
Paid Social Media
There are two ways to run your ad campaigns on social media – paid and unpaid. Unpaid social media marketing relies on the quality of the content along with the search engine algorithm; it is not as reliable as paid advertising, but the only costs are the content creation for the campaign.
Conversely, paid advertising allows you to target a specific demographic and gets your campaign in front of the right people and the right time. But social media marketing is getting tougher, so you can expect paid advertising to be popular next year and in the coming years.
Organic Social Media
Paid social media advertising might be the best way to promote your products and brands next year, but don’t forget about organic social media strategies. Organic reach is very low cost and helps you connect with an audience on a personal level – create threads and content that works.
If you want to get the most out of an organic social media strategy, you need to understand your target audience and the content they consume; you also need to be aware of when they use the platforms. It can be helpful to use a social media management company for the best results.
Content marketing isn’t going anywhere in 2023, but the forms and quality of the content might have to adapt to a more refined landscape. Brands are producing so much written content nowadays that customers don’t have time to read it unless it adds value to their lives somehow.
In 2023, brands can benefit from producing short-form video content, as most internet browsers now consume 19 hours of video content on average per week. Focus on value-added content – don’t leave anything in the locker – and dismantle barriers between customers and brands.
Some marketing strategies will be around forever, SEO is one of them, and email marketing is another. In recent years, email has emerged as a powerful form of internet marketing thanks to customer relationship management systems that help brands target customers more directly.
Using a CRM system, businesses can create tailored demographics for their target customers and promote products and events to the right people at the right times. This naturally saves time and resources when it comes to selling old stock or targeting a customer base with a launch.
Influencer marketing is another powerful marketing strategy that is indispensable in 2023. With social media followers growing all the time, there are more opportunities for brands to use influencer marketing to promote products. Influencer marketing is a powerful form of word-of-mouth advertising that allows brands to connect with unknown customers personally.