Alright, so the year is slowly drawing to a close. But, there’s still time left to build brand awareness, and we’ve learned a lot over the last few months. The way in which we set about this task can change all the time, and it’s largely down to preference. But, we’ve picked out a select list of options that you might want to follow.
You’ve seen these before. It’s when your design team puts a graphic together containing a lot of interesting information. It might relate to your statistics regarding product satisfaction, for example. Whatever it is; create a design that both appeals and contains useful facts that customers might want to share. The appeal of an infographic largely comes down to the amount of times that it might be shared across the web.
Everyone likes a giveaway! There are a lot of ways to get involved, such as giving out free badges or branded USB drives. You can hand them out at events, in stores or simply give them away as part of a competition. We’ll leave this up to you, but keep in mind that the branded aspect of this is what’s important. Free gifts aren’t going to do the job unless the customer can be reminded of the brand they’re coming from.
It’s potentially a little expensive, but sponsorship will more than get the job done. You might want to sponsor your local sports team or sponsor an event in the community. Whatever you do; consider the financial aspects of it and whether it’ll target your key demographic. It’ll certainly get your brand noticed, but you want to make sure it’s noticed in the right way.
Social Media Advertising
Does it surprise anyone that this has made the list?! Nowadays, social media is more important than ever from a business perspective. Facebook and Twitter offer all sorts of potential to reach new viewers. And, paid advertising services make this task a heck of a lot easier. You can target what type of audience you’d like to reach, and you can spend as little or as much as you want.
Let’s take Dropbox as an example of this. They have a program that increases your storage allowance based on referrals. It’s clever because storage is limited and people especially millennials often don’t want to pay to increase it. It’s free marketing for Dropbox as customers refer each other and add more Dropbox users all the time. This is why millennial referrals can be so great, and why your business should seriously consider using them.
You could install a blog on your website. That’s one way to do it, but podcasts can be even more beneficial when done right. However, podcasts only succeed when a lot of effort is put into them. Anyone can sit in front of a microphone and talk, but to create an engaging show is a much harder task. If you can find a way to do this, you’ll have a chance of reaching lots of listeners and building brand awareness.