Marketing is vital to the success of every business, but not every business owner knows how to market their company well, and not every business has the time, money and resources to do their own marketing, which is why more and more companies are choosing to outsource their marketing needs to one or more third-parties.
If you are a business owner and you are wondering whether you should outsource your marketing, take a look at this guide to when it does (and does not) make sense to do so, so you can avoid making any costly mistakes.
When you should outsource
When you are just starting out
When you are just starting out in business, it often makes sense to hand off your marketing campaigns to an agency because, when you are new to the game, you often don’t know how best to market your company. An agency can do it all for you, and you can learn from them what you need to do.
When you want pre-qualified leads
If you don’t want to waste time on the hard sell, then outsourcing to a B2B lead generation service, for example, who can deliver you interested parties who are already interested in what you do will save you time and money and help you to succeed.
When you require specialist skills
If you and your team are not great content writers, then outsourcing to a freelance copywriter makes sense, or when you need infographics but your design skills suck, the same is true. Yes, you could save money by persevering and doing your best, but the results are unlikely to impress and you will just waste more time and money in the long term.
When you should not outsource
When you have the skills
If you and your team have great copywriting skills, a knack for social media and the ability to sell your product to your own customers, then there really is no need to outsource. Yes, it might free up a little time for you to work on other projects, but if the amount of time you free up does not earn you more than you would save hiring an outsourcer, or more than you can generate off your own steam, it really does not make sense to do so.
When your industry is fast-changing
If your industry is fast-changing and you need to adapt quickly to keep your customers on board, then it often does not make sense to our source because it will be faster for you to update your socials and provide new information as and when it comes in than it will be to hand it off to a third-party, write detailed instructions for them and then have them come up with a plan for your content.
Although if you have a really fast agency that can respond immediately, this might not be the case.
As you can see, outsourcing your marketing often makes sound financial and commercial sense, but that is not always the case, so be sure to evaluate every project before you hand it off to a marketing agency.