Why Human Power Is Important For Your Start Up

When it comes to launching your own business, you’re going to be met with a lot of different options. Sometimes, you can know exactly what it is that you’re trying to achieve, so it’s easy enough to be able to start writing up your business plan. However, that isn’t going to be the case for everybody. Because sometimes, you know what you want to do, but you just don’t know how you’re going to get there. And when that’s the case, you need to be able to formulate a plan to pull you along.

In today’s modern world, it’s only natural that most of us are going to want to rely on technology to take us to where we need to be. Whether it’s researching online, or sending out email inquiries, technology, and the digital world is definitely going to help your business succeed. But at the same time, it’s also important to realize that it’s not going to be your only option. Because businesses still need people to power them. Even when you’re planning to start out on your own, to begin with, it’s important for you to factor in the influence of other people, and let’s take a look at why.

You Need Ideas

One of the most important reasons for working with humans over machines, is that you can get incredible ideas and input from them. Machines may make your working day simpler at some point, but it’s not always going to be that way. In fact, you may find that when you work people, you’re able to become more productive as you bounce ideas off of one another and work towards a better future for your business.

You Need Interaction

At the same time, everyone in business needs interaction. Because personal interaction drives innovation and your business overall. You might find that if you choose to use machine powered technology instead of hiring people or outsourcing your work, you may get lonely too. Because working alone without others will mean silence. But when you choose people, you’ve always got the option of interaction.

People Add Life To Your Business

It’s also important to recognize that people add life into your business. If you’re to work with machines only, your business operations may come off cold. But when you choose people instead, especially if you work with a specialist recruitment agency like HR recruitment specialists to source them, you will find that your operations come alive. Because people provide energy and create a buzz. And if you choose machines over people, you’re missing out on that exciting buzz of energy.


And Can Have Set Expertise

You’ll also find it hard to deny that when you choose to work with people, they can bring a little something different to the table. That’s the beauty of being human; everyone is different. Each individual person will bring their own personal flair, and experience, and ideas, and skills to the table. When we work together, we can bring out the best in each other. And when you’re not giving your business the opportunity to create magic like that, you’re definitely doing it a huge disservice.

People Work For People

And it’s always important for you to be aware of this age-old saying; people work for people. Because they do. If your company is mainly machine lead, and you wish to hire in the future, you may struggle. Because people like to work with others – and this will include you. Having colleagues and interactions at work is hugely important. And it’s something that should stick with you during this entire experience.

And People Buy From People

Following on from that, you should also recognize that people buy from people. If your business has a bad reputation, it will struggle. But at the same time, people do business with people they like. And this goes for customers in the business to consumer market, as well as clients in the business to business arena. Likability is so important. If you haven’t got a strong staff behind you, you may struggle to see the success you’re hoping for.

People Add A Personal Touch

One thing you will find when you’re working with a mainly machine-lead business, is that it feels cold and impersonal. But when you have a strong team of staff, everything you do will have a personal touch. And when you’re able to provide that kind of experience, you will see a base of loyal customers start to form. Again, this ties in to the idea of people buying from people – because it works! So choosing to work with more people over machines could start to take your business in the right direction.


And Can Make Your Work Worthwhile

At the same time, you will find that people can make what you do feel worthwhile. When you’re working alone, just you and the machines, you may start to lose vision. But with human power around you, that will never happen. When you have staff and colleagues, you can all motivate each other and keep each other on track. Although it’s difficult to envision, with people around you, your work will always feel worthwhile.

Machines Make Mistakes Too

And remember, machines make mistakes too. Although you may feel as if people are too quick to make mistakes and leave them there, machines can do it too. You only have to see Google Translate as an example of that. When machines work to a set algorithm, they’re not always able to deviate from that set plan, meaning that they can struggle when it comes to things they don’t always know. So choosing machines over people isn’t always as foolproof as it seems.

Machines Can Malfunction

Finally, it’s worth keeping at the forefront of your mind that machines can malfunction. And they do. Often. People may get sick, people may have an off day, people may not be as fast as machines, but they very rarely break down and go off the grid for X amount of days. People are far more reliable than machines ever will be. Even if right now, you’re very reluctant to believe that.


Marketme is a leading small business to small business news, marketing advice and product review website. Supporting business across the UK with sponsored article submissions and promotions to a community of over 50,000 on Twitter.