Marketing: It’s Not Just About The Customer

Are you hiring new workers for your business? If so you need to think about your marketing. That’s right, marketing isn’t just about getting new customers to buy from your business. You need to use marketing to get the right employees for your company as well. You might think that on such a rough job market, employees are going to take what they can get, but that’s not true. The best workers will have a vast array of different options to consider, and they will only pick the company that gives them the best pitch. So, if you want to make sure you hit the ground running with the right team, you need to market your business to them effectively.


Show Diversity


You’re going to have images and articles that represent your business across social media feeds as well as areas such as Linkedin profiles. You might even create video ads to hire new recruits. It’s important that these parts of your business profile do show that your company is diverse with a wide range of different people working in your business. The reason for this is quite simple. You want to get people from diverse backgrounds with different cultures and nationalities. Research shows that diverse businesses are far more likely to succeed on the market. But how do you make sure that people like this want to join your business? You need to show them they are welcome there.


Don’t forget, we live in an age where people change their name on their CV to ensure that they are not passed over for a job because of their nationality or perceived culture.


Provide Incentives


It is worth considering what incentives you are going to provide to employees who decide to sign up to work for your business. There are lots of possibilities to consider here. Health benefits paid leave, sick days paid for or even time and a half. You can even look into employee financial perks such as the ability to borrow from future paychecks. It’s a fantastic way to show your employees that you care about their wellbeing outside of the office. For instance, an employee might want to go on an expensive holiday but not have the money to go right now. If so, they can borrow a future salary and use that to pay the cost. You’ll find there are plenty of employees who find this possibility very attractive indeed.


A Workforce, A Team, A Family


Don’t forget that employees are going to spend thirty percent of their lives working. When you take into account sleep, traffic and other commitments they could be spending more time there than they do with their actual family. That’s why it’s important that you create a friendly, happy work environment with people who they feel connected to. Do this, and you can avoid the possibility that your workers start to hate coming in each day and begin looking for a way out.


We hope you find this information useful and utilize it when setting up marketing for your business recruitment.



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