The world of social media marketing has an ever increasing selectionl of useful and innovative tools at its disposal. There is a constant stream of new tools, apps, websites and softwares that are being created to ease the usage of or improve productivity of social media management. Most of these tools feed from the data that the social media platforms offer out allowing them to collate relevant information and push back updates and news to help maintain single to multiple accounts on the likes of Twitter, Linkedin, Google+, YouTube and Facebook among many others. Below are some of the most popular tools that we have come past of currently use. We do not endorse any of course, but do recommend that you visit their websites to find out more. We would also love to get peoples feedback of each one by leaving comments below, both positive or negative comments are fine.
Tweepi Twitter Follow Management Utility is a set of Twitter tools to add, follow and unfollow tweeps in bulk. Their easy to use software allows you to tidy up your Twitter account from those who you follow that do not follow back to cleaning up your account from spammers. Tweepi is totally free to use, though you can also purchase the premium account that offers extras.
With over 7 million users worldwide, this social media management platform has a growing reputation for allowing users to easily manage multiple accounts across an open platform with added features. Direct statements from their website include:
With HootSuite’s Twitter integration, you have all the tools needed to grow, nurture, and engage your audience. Use HootSuite to send and schedule Tweets, listen using search, list and keyword tracking streams, as well as monitor Mentions, Direct Messages, Sent Tweets, Favorited Tweets, and more in dedicated streams.
Simplify your social media with HootSuite’s advanced Facebook functionality. Post updates, add images, monitor feeds, and more. Teams can manage complex campaigns – including Profiles, Pages, Events, Groups, and Search.
Connect with clients, broadcast news, amplify recruitment efforts, and monitor industry conversations with HootSuite’s LinkedIn management. HootSuite allows you to post directly to your Company Pages, Groups and Profiles, as well as create job search streams.
A useful tool for your social media management is Buffer.
Buffer makes your life easier with a smarter way to schedule the great content you find. Fill up your Buffer at one time in the day and Buffer automagically posts them for you through the day. Simply keep that Buffer topped up to have a consistent social media presence all day round, all week long.
Custom scheduling, multiple accounts, team member access and detailed analytics make Buffer the go-to social media management tool for more than 900,000 users around the world.
Get keyword ideas with Übersuggest the free keyword suggestion tool that makes good use of Google Suggest and other suggest services. Ideal for those of you busy with business and needing quick reference to relevant keyword content you wish to share out across your social media channels. Simply visit the Uber Suggest website and type in your phrase or word and Uber Suggest will offer out keywords.
With this free keyword tool you can instantly get thousands of keyword ideas from real user queries! Use the keywords to get inspiration for your next blog post, or to optimize your PPC campaigns.
With tagboards you see the whole conversation, across networks, making them the perfect hub for social media. Simply type in the hashtag you wish to research and Tagboard will produce a wall full of recent posts, tweets or updates that include the # across varied platforms to include Twitter, Facebook, Instagram and even Vine.
Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information. It provides you with a fairly detailed analytical report on any keyword or phrase that has been used on social media.
It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.