You should be using every tool at your disposal when marketing your business. That includes blogging. By blogging, you open the possibility of reaching an entirely new audience online. You can use a blog purely as a marketing platform, designed to share ideas and concepts related to your company. For instance, you can talk in detail about a new product. Or, you can drive customers towards a purchase with targeted content. A blog may also be valuable as a space for content that does not fit on your website. Ideally, you want your website to be clean and easy to navigate. This can get tricky if it’s overstuffed with information. That’s why you should use a blog instead.
Setting Up Your Blog
You can set a blog up in any free website builder. The blog can be connected to your business, or it can be completely separate. That’s up to you. If you want to connect your blog to your business site, you just need to make a tab linking to it. If you want it to be separate, there should still be a link so that readers can find your business. Otherwise, you’re limiting the potential of the content being used for marketing on your blog. When you setup your blog make sure that you are hosting it. Compared to other business costs web site hosting is cheap and completely affordable. It’s worth it too. You’ll be able to add as much content to your blog as you want and it won’t crash. You’ll also have a unique domain name. This makes it easier to separate your blog from other websites online.
Adding Content
When you add content, you need to make sure that it is relevant to your target customer. This could include quite a wide range. For instance, a clothing store may have a blog related to everything to do with fashion or lifestyle. That won’t just include clothes. It might have posts about Hollywood life, celebrities and even cars. All this fits broadly under the category of fashion so it fits. However, if you’re running a mechanics company, things are going to be a lot simpler. Essentially you’ll have posts about cars, bikes and perhaps very little else. The key is to create a story with your content that readers can follow. They need to feel connected to your business and want to learn more about it.
SEO Your Content
A blog is like any other website. It needs to have SEO if you want people to find it online. If you have a content writer, you need to make sure that they know how to use SEO. SEO for your content writer will include how to add keywords, links and how to make the content relevant. If the content is not relevant, there’s a good possibility you’ll earn a Google penalty for your blog. It is difficult to recover from something like this.
Stylising Your Blog
Finally, you need to make sure that your blog says what you want it to about your company. Your company or business will be judged by the way your blog looks. It’s important that it matches your brand perfectly. You should speak to a web designer about this possibility.