Marketing

Marketing needs to be central to any small business’ way of operating if it is to succeed. Without a proper focus on the marketing strategies, no business can expect to really do well in the long run. If you have come to realise that your business could do with a refresh of its marketing, then…

When running a business, you should always have an excellent, high-quality website. People are constantly on the web nowadays, and they often use it to access their favourite businesses. Having a site that runs well on browsers and smartphones is crucial for reaching out to your target demographic.   If you don’t have a website…

If you have high traffic levels for your site, you can take comfort in knowing one thing. Your SEO is working so there’s no need to worry about using a different company or investing in one at all. That part of your marketing is covered. It’s what happens after that you need to focus on.…

Running your own business and being your own boss is the ultimate goal for many working people. However, it is not something that comes easily or inexpensively. If you are starting your business completely from scratch, you will need to be prepared for some initial pitfalls. You may even need to continue working at another…

Flickr   There are businesses out there that keep things so informal that they don’t even use databases. Even businesses that do use databases might not be using enough!   Here are the most important factors you need to consider in your business. These sorts of things need to be collected in databases if you…

Alright, so the year is slowly drawing to a close. But, there’s still time left to build brand awareness, and we’ve learned a lot over the last few months. The way in which we set about this task can change all the time, and it’s largely down to preference. But, we’ve picked out a select…

Medical practices are run by professionals with years of training in their chosen field. But there’s one area where dentists, doctors and vets suck: and that’s marketing their business. When times get tough, most practitioners think that the best thing to do is to cut back on marketing efforts. But more often than not, this…

Meetings are an essential part of the daily operation of a big business. In fact Real Business reports that the average person attends 207 meetings a year. Yet meetings are only the start of the process. This is where ideas are raised, debated, moulded and developed. Have you ever been sitting in a meeting and…

Are you stuck in a job that you dislike? Many of us don’t have the privilege to be working within a job role that provides such passion or job satisfaction. A lot of people don’t even know what they want to do for a career until it’s too late. All through college and any other…

Every business aims to do better than its main rivals. Only one company tends to dominate each market at a time. And every single business out there wants to be as dominant as possible. So, what are you going to do to make sure that your business beats its rivals? There are some concrete steps…