Social Media

The benefits of using Google Plus for your estate agency.

13th March 2014

Are you using Google Plus to increase the visibility of your Estate Agency? Before you say, “Oh hang on, I’m already on Twitter, Facebook, Pinterest, LinkedIn, AND Vine, I haven’t got time for another social network” there are definite benefits. Google Plus and SEO In the recent Moz report, The future of search, Google Plus was listed as the…

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It seems we suck at Social Media.

13th March 2014

Our new business was going to require a website, marketing material and good old Social Media: www.artofoils.com was the web address – French local Olive Oil, Olive related products and Art were the line-up. We had written the business plan, written a marketing plan and had set about creating the finer parts of the general…

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Why your business should be on Google Plus – Tips on how to maximise the social network

12th March 2014

Since its launch in September 2011, Google Plus has accumulated over 1 billion G+ accounts, boasts 359 million monthly users (easily eclipsing Twitter’s 241 million users) and is set to grow at 33% per annum. These figures highlight the social network’s success as a platform which is constantly increasing and improving its presence and appeal,…

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Billions Lacking Trust in the Internet and Social Media?

11th March 2014

Speaking at CeBIT, the world’s largest computer expo, European Commission vice-president Neelie Kroes claimed that for “millions of Germans, and billions around the world, that trust [in the Internet and social media] is now missing”. Citing German Chancellor Angela Merkel’s decade-long position on the National Security Agency’s phone tapping list, Ms Kroes remarked “when even…

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Facebook Reach: Totally Worth It or Totally Worthless?

11th March 2014

There is not a ton of information out there by various Facebook marketing experts when it concerns Facebook Reach and Facebook Insights.  The handful that have reviewed the workings of Facebook Reach certainly either have words of praise or words of condemnation. Back in December and then again during February, there was a rather heated…

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How to Improve Social Media Shares of your Content Marketing.

8th March 2014

Content marketing combines the creation of valuable content with social media marketing and search engine optimization. It helps companies to drive in new prospects, new leads, to establish their own credibility in their respective industries and stay top in the minds with existing and potential clients. Social media holds and will continue to increase their dominant…

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Why credibility is key.

7th March 2014

There’s an interesting article in today’s Daily Telegraph in response to UK Prime Minister David Cameron tweeting (or rather, having an aide tweet) a picture of him on the telephone. The picture has been widely mocked, leading Iain Martin, the paper’s political commentator, to question whether the Prime Minister wouldn’t be better off just leaving social…

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More than half of children use social media by the age of 10.

7th March 2014

Back in October 2013 Opinium surveyed 1,006 parents of children aged eight to 16 online and 1,004 children aged eight to 16 to give us a headline that more than half of children use social media by the age of 10 years old with Facebook being the most popular site they look to join. Scary…

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Good news – #Vine now banning Sexual Content video clips!

7th March 2014

Vine, the video sharing platform of Twitter has now dealt with the increasing amount of porn movie clips / sexually explicit content from being uploaded to it’s portal with immediate effect. This can only be a good move from Vine which offers users the chance via it’s app, to upload mini video clips of seven…

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Introducing Snapchat or: How I Learned to Stop Worrying and Understand New Social Media.

7th March 2014

Introducing Snapchat or: How I Learned to Stop Worrying and Understand New Social Media. Facebook is 10. In social media terms, that’s old – very old. Along with Twitter, YouTube, and to a lesser extent Instagram, many companies are only just coming to realise the potential of these established channels. To have to think, let…

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Social Weddings.

7th March 2014

The world of social media is helping businesses of all shapes & sizes interact, engage & sell to new customers. But what if those customers are getting married? How easy is it with social media & apps to enhance your traditional wedding or step away from tradition & do something that little bit different? From…

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How to handle criticism on social media sites.

6th March 2014

Many organisations are fearful of receiving negative comments on sites such as Twitter and Facebook. Rachel Knight, who advises clients on social media at Kent PR agency Maxim, provides tips on how to handle criticism online. A New Year’s Eve party at the London Film Museum where you can enjoy a red carpet entrance, a…

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