Social Media

Top tips for using #Facebook for business.

2nd March 2014

This is the first post in our series of ‘top tips’ posts, which will give you the best ways to use each social media platform to your advantage.  This one will look at Facebook, and through the coming weeks, we will be discussing Twitter, LinkedIn, Pinterest, YouTube and Google+.  So here are our top 5 tips for Facebook… Fill…

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Why you should pay attention to your social media analytics.

2nd March 2014

If you have a company social media page, you may or may not have already seen that you can check the analytics of some of these pages.  This blog post will look at why these analytics are important and why you should be keeping an eye on them.  Not all social media platforms have analytics built in…

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5 reasons your business should be on social media.

2nd March 2014

Are you hearing people around you saying that your company should be on social media?  Are you perhaps considering having a social media presence but don’t yet understand what benefits it can have for your company?  If this sounds like you, then this post will give a run down of the main reasons social media…

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Kik Messenger in a Nutshell.

1st March 2014

Although I consider myself fairly up-to-speed with all the cool social media “trends,” the fact that I am now twenty-two and not fifteen is starting to show! For instance, I had heard of Kik Messenger in passing, but never paid much attention to it. But then a parent signed up to one of my seminars…

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Does Social Media help improve #Ecommerce Sales?

28th February 2014

How does social media really help to improve ecommerce web traffic and sales? Though not directly a selling channel, we can see many ways in which social media is influencing consumers decisions when making online purchases, in this blog we will take a look at some key points to consider. It is reported that Black Friday online…

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Is Social Media a necessity in today’s world of Internet Marketing?

28th February 2014

Many companies still fail to see the advantage of using social media within their marketing budget spend or dedicating internal time to manage their own presence on channels which are working incredibly well for their rival competitors. Some companies will say that they haven’t had the time to commence or those who have a presence…

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How Social Media Is Affecting Our Everyday Working Lives.

28th February 2014

How Social Media Is Affecting Our Everyday Working Lives Whether it’s catching up on the latest news or disseminating information of your own, the influence of social media continues to grow. Spend an hour managing your company’s social media network and you can engage with customers, reassure clients, monitor market trends and promote your latest…

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The power of the URL link and how to use it.

27th February 2014

That image above shows one of the ugliest yet most powerful pieces of information on the internet. It shows a URL, or link, address or dubdubdub, whatever you call it. It’s also the most powerful thing you and your business have access to. You see, you don’t really need to know the in’s and out’s…

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Social Login – Reduce Registration Drop Off and Unlock Customer Demographic Data

27th February 2014

Big data is a challenge that every company is facing. However, it’s quite a misleading concept that the more data we have about our customers, the better we get to know them. It’s partially true, however we don’t just need raw data, we need organised and structured data.   This is the data that you can…

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Letting agents .. Facebook ‘likes’ are worthless?

27th February 2014

Many letting and estate agents will tell you they have so many hundreds or thousands of followers on twitter or so many likes on facebook.. the more the better. However, you need to stop and ask yourself – why do you want more Facebook likes or twitter followers? Yes, it’s nice to look popular on…

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What makes great web design? Don’t forget the socials!

27th February 2014

When approaching designing a website, the psychology behind aesthetic choices is just as important as content, functionality and navigational aspects. By understanding how the human mind works when journeying through a website, this can help to direct and to some extent, dictate how a site is constructed to best appeal to your target audience. Being…

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Why Instagram Video Is Becoming an Essential Marketing Tool for Brands

26th February 2014

Like Vine, Instagram recently rolled out video support which allows account owners to share content in short spurts. The big difference is that Instagram videos can be up to fifteen seconds long, more than double the limit imposed on Vine. On Vine, six-second videos loop continuously, which can make it quite difficult to create a…

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