Social Media

5 reasons your business should be on social media.

2nd March 2014

Are you hearing people around you saying that your company should be on social media?  Are you perhaps considering having a social media presence but don’t yet understand what benefits it can have for your company?  If this sounds like you, then this post will give a run down of the main reasons social media…

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Kik Messenger in a Nutshell.

1st March 2014

Although I consider myself fairly up-to-speed with all the cool social media “trends,” the fact that I am now twenty-two and not fifteen is starting to show! For instance, I had heard of Kik Messenger in passing, but never paid much attention to it. But then a parent signed up to one of my seminars…

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Does Social Media help improve #Ecommerce Sales?

28th February 2014

How does social media really help to improve ecommerce web traffic and sales? Though not directly a selling channel, we can see many ways in which social media is influencing consumers decisions when making online purchases, in this blog we will take a look at some key points to consider. It is reported that Black Friday online…

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Is Social Media a necessity in today’s world of Internet Marketing?

28th February 2014

Many companies still fail to see the advantage of using social media within their marketing budget spend or dedicating internal time to manage their own presence on channels which are working incredibly well for their rival competitors. Some companies will say that they haven’t had the time to commence or those who have a presence…

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How Social Media Is Affecting Our Everyday Working Lives.

28th February 2014

How Social Media Is Affecting Our Everyday Working Lives Whether it’s catching up on the latest news or disseminating information of your own, the influence of social media continues to grow. Spend an hour managing your company’s social media network and you can engage with customers, reassure clients, monitor market trends and promote your latest…

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The power of the URL link and how to use it.

27th February 2014

That image above shows one of the ugliest yet most powerful pieces of information on the internet. It shows a URL, or link, address or dubdubdub, whatever you call it. It’s also the most powerful thing you and your business have access to. You see, you don’t really need to know the in’s and out’s…

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Social Login – Reduce Registration Drop Off and Unlock Customer Demographic Data

27th February 2014

Big data is a challenge that every company is facing. However, it’s quite a misleading concept that the more data we have about our customers, the better we get to know them. It’s partially true, however we don’t just need raw data, we need organised and structured data.   This is the data that you can…

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Letting agents .. Facebook ‘likes’ are worthless?

27th February 2014

Many letting and estate agents will tell you they have so many hundreds or thousands of followers on twitter or so many likes on facebook.. the more the better. However, you need to stop and ask yourself – why do you want more Facebook likes or twitter followers? Yes, it’s nice to look popular on…

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What makes great web design? Don’t forget the socials!

27th February 2014

When approaching designing a website, the psychology behind aesthetic choices is just as important as content, functionality and navigational aspects. By understanding how the human mind works when journeying through a website, this can help to direct and to some extent, dictate how a site is constructed to best appeal to your target audience. Being…

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Why Instagram Video Is Becoming an Essential Marketing Tool for Brands

26th February 2014

Like Vine, Instagram recently rolled out video support which allows account owners to share content in short spurts. The big difference is that Instagram videos can be up to fifteen seconds long, more than double the limit imposed on Vine. On Vine, six-second videos loop continuously, which can make it quite difficult to create a…

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What a Simple Facebook status can lead too.

22nd February 2014

Recently I helped to start a 1800 mile journey for 46 bikes that will be used by Children at an Orphanage in Bulgaria. These bikes we’re purchased, donated, serviced and fixed by a unemployed 50 year old local man who lives near me in North Yorkshire. I was randomly scrolling down my news feed and…

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How Your Company Should Be Utilising Social Media to Interact with Customers

21st February 2014

Companies who hadn’t embraced the internet were left behind a long time ago – at the very least, a company website is now a must. Now, it’s likely those who aren’t using social media platforms such as Facebook and Twitter are going to follow the relics who refuse to move with the times. Social media…

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