Why you should pay attention to your social media analytics.
2. To see who your followers are
Analytics provide information on the type of people following your page, with information such as where they live, their age and job level. This allows you to see the type of people that are interested in hearing from your company and what type of audience you have. This may influence the type of content you post and may differ from the types of followers you thought you had.
3. Where people are coming to your page from
These figures allow you to see where your fans are finding your page and allow you to assess your marketing materials. Perhaps it is not worth advertising your social media presence in one specific area, as those people are not interested in following your company, or they are already following you.
This sort of information is vital so that you know when to post updates from your accounts. It allows you to post at a time when the likelihood that as many people as possible will see your update. You need to be posting at this time so that your followers will see your posts and you will stay in their mind.
6. Which type of post is best
From your analytics, you may see trends that show which type of posts are popular with your followers. Posts with pictures tend to be the most popular, but it is important to look at these stats because you may find that, for example, blog links are what interests your followers most.