If you have high traffic levels for your site, you can take comfort in knowing one thing. Your SEO is working so there’s no need to worry about using a different company or investing in one at all. That part of your marketing is covered. It’s what happens after that you need to focus on. What’s going on once your potential customers have clicked on your site? If you see close to zero sales, they aren’t buying, and that’s a problem. Particularly, if you are using a form of SEO that costs you money based on how much interest you receive online. The good news is that there are a few easy fixes to an issue such as this. You can start by checking out your web design.
Look Professional To Win The Sale
There are countless sites online now, set up purely to scam people out of their hard-earned cash. Customers know this. What they don’t know if whether your business is one of them. Unless they receive evidence to the contrary, they are going to assume that a new site is a scammer. This is what you’re up against, and that’s bad news for your business. Luckily, by just making sure, you have a web design that looks professional you’ll be able to persuade them otherwise. Our recommendation is that you invest in a unique, bespoke design. This will help convince them that you don’t need to scam them because your company is already successful. A site that looks like a professional business will have the customer numbers of a professional business.
Make It Easy, Make It Simple
Don’t confuse or overcomplicate the process that customers need to get through to buy. If you do this, you’re handicapping your own marketing campaign and that’s just pointless. Instead, make it as easy as possible and setup your site so that it’s simple to navigate. Ideally, you should be able to lead customers exactly where you want them to go. They should be able to get from one piece of content advertising a product to a shop where they can buy it, directly. You can do this, by using in-site links. Once you’ve got them to the shop page of your site, you’re already closing in on a potential sale.
Devil In The Details
Believe it or not, it might only be a small issue that is stopping customers from buying. You’d be amazed at what could stop a customer in their tracks. They may have decided that they don’t like an image on your homepage. Or, they could have subconsciously taken a disliking to the buy button. You just don’t know, and the only way to find out is with an A-B test. With an A-B test, you can show both versions of the site online to separate customers. By doing this, you’ll be able to discover what is stopping the sale. This is a way to perfectly tune your website for the market.
We hope you find these tips helpful. Remember, if you continue to lose customers, you can try a remarketing tactic. Targeted ads for your business will follow the user once they leave your site, giving you a second chance at a sale.