Lifestyle Branding: Why Experience Matters More Than Ever

By Marketme | 9th September 2025

In today’s competitive marketplace, selling a product is no longer enough. Consumers are increasingly drawn to brands that offer experiences, tell compelling stories, and align with their values. Whether it’s fashion, food, or wellness, businesses that lean into lifestyle branding are the ones capturing long-term loyalty. The Rise of Lifestyle Marketing Lifestyle marketing has shifted…

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5 Creative Ways Companies Use Wristbands for Marketing Campaigns

By Marketme | 1st September 2025

Modern marketing is all about thinking outside the box, and brands everywhere are looking for ways to create memorable impressions. Wristbands are a tool for extending your brand’s reach, building customer relationships, and creating an experience to remember. Read on to discover five creative ways companies are using wristbands to help market their campaigns. 1.…

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Seasonality in ecommerce: sell the right things, at the right time

By Marketme | 28th August 2025

By Dave McEvoy, DMAC Media Most ecommerce retailers live and die by the same calendar. Black Friday, Cyber Monday, and Christmas dominate marketing budgets, while the rest of the year is filled with smaller, less inspired pushes. But what if retailers stopped chasing singular peaks and instead built growth around a more predictable, and profitable,…

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Common Myths & Misconceptions About Franchise Marketing

By Marketme | 3rd July 2024

Ah, franchise marketing. It’s one of those topics that, on the surface, might seem straightforward, but dive a bit deeper, and you’ll find a labyrinth of myths and misconceptions. Whether you’re a budding entrepreneur, a seasoned business owner, or just someone with a curious mind, understanding the truths behind franchise marketing can be a game-changer.…

How Recruitment Process Outsourcing Can Improve Your Hiring Strategy

By Marketme | 3rd July 2024

Hiring the right people is crucial for any business. They are the ones who bring your ideas to life, represent your company, and ultimately contribute to its success. But let’s be honest, the hiring process can be a real headache. It’s time-consuming, often costly, and sometimes feels like you’re searching for a needle in a…

How To Finance Your Business When Growth Outstrips Profits

By Marketme | 3rd July 2024

Growth should always be your end goal in business. Unfortunately, in some instances, you may find that your vision, or even your company needs, outstrip what your profits can realistically afford. You might have a great new vision for your business products, for instance, or may have a growing team that no longer fits your…

4 Small Tips on What To Think About When Setting Up a Business

By Marketme | 3rd July 2024

Starting up a business is both a scary and exciting ordeal, for a bunch of reasons. You’re finally going to become your own boss, you’ll call the shots, but you’re also removing the safety net that comes with working for someone. Whilst your requirements may differ from someone else’s business, there are a few things…

My main advice would be to view customer feedback as an opportunity rather than a threat – Alex Bozhin, co-founder of GINIX

By Marketme | 2nd July 2024

Today, we’re speaking with Alex Bozhin, co-founder of GINIX, an AI-powered review management platform. Alex, thank you for joining us. Can you tell us what inspired you to create GINIX? Alex Bozhin: Thank you for having me. The inspiration for GINIX came from observing the challenges businesses face in managing their online reputations. We noticed that many…

Three Signs You’ve Outgrown Your Business Premises

By Marketme | 2nd July 2024

Growth should always be your end goal in business. Unfortunately, in some instances, you may find that your vision, or even your company needs, outstrip what your profits can realistically afford. You might have a great new vision for your business products, for instance, or may have a growing team that no longer fits your…

Clever Storage Solutions for Your Business Products

By Marketme | 2nd July 2024

Finding clever storage solutions is an enduring challenge that businesses of all kinds, from startups to established enterprises, face. If it goes well, products flow smoothly, customers are happy, and work environments remain stress-free, otherwise it could end up with clutter, chaos and an impactful hit to your bottom line. Using smart strategies and creative…

Dodge Security Blunders In Your Business

By Marketme | 2nd July 2024

Are you worried about security issues when running your business? If you are operating a modern company, you absolutely should be. Even small businesses can struggle with issues here and may ultimately find that they are targeted by criminals. So, how can you ensure that you aren’t leaving things to chance when running your company.…

Find The Perfect Location For Your Company

By Marketme | 2nd July 2024

Are you thinking about improving the location of your business? If so, then there are a few key factors that you might want to explore. Here are some of the best options that you absolutely need to consider when you are making this decision.  Customise It  First, you should make sure that you are customising…

What You Need to Know About Leveraged Life Insurance

By Marketme | 1st July 2024

Picture this: you get life insurance, but with a twist that could supercharge your investment strategy. Intrigued? You should be! Leveraged life insurance is like adding an extra gear to your financial planning, giving you a boost in ways you might not have considered. What is Leveraged Life Insurance? Leveraged life insurance combines the protective…

business networking in 2022

Getting People Back to the Office

By Marketme | 30th June 2024

If there is one thing that the pandemic taught everybody, it’s that remote work was a possibility, it’s that employers had the ability to be flexible if they wanted to, and that it turns out we are actually able to be productive and efficient no matter where we are. If people are comfortable when they…