Lifestyle Branding: Why Experience Matters More Than Ever

By Marketme | 9th September 2025

In today’s competitive marketplace, selling a product is no longer enough. Consumers are increasingly drawn to brands that offer experiences, tell compelling stories, and align with their values. Whether it’s fashion, food, or wellness, businesses that lean into lifestyle branding are the ones capturing long-term loyalty. The Rise of Lifestyle Marketing Lifestyle marketing has shifted…

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5 Creative Ways Companies Use Wristbands for Marketing Campaigns

By Marketme | 1st September 2025

Modern marketing is all about thinking outside the box, and brands everywhere are looking for ways to create memorable impressions. Wristbands are a tool for extending your brand’s reach, building customer relationships, and creating an experience to remember. Read on to discover five creative ways companies are using wristbands to help market their campaigns. 1.…

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Seasonality in ecommerce: sell the right things, at the right time

By Marketme | 28th August 2025

By Dave McEvoy, DMAC Media Most ecommerce retailers live and die by the same calendar. Black Friday, Cyber Monday, and Christmas dominate marketing budgets, while the rest of the year is filled with smaller, less inspired pushes. But what if retailers stopped chasing singular peaks and instead built growth around a more predictable, and profitable,…

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How to Ensure Your Small Business is Successful

By Marketme | 21st June 2024

The goal of every business owner is to ensure that their company is successful and stable. If you own a small business, this might involve taking on multiple roles, especially before you hire employees or freelancers. But you can always make sure that your business can grow and be successful as long as you stay…

Extending A Property: How To Make It A Success

By Marketme | 21st June 2024

There are many reasons why you might want to extend a property. For one thing, it could be that you are keen to add more value to it, and you know that this is one of the very best ways to achieve that. Or it might be that you want to make it more spacious…

Don’t Make These Website Mistakes With Your Small Business

By Marketme | 20th June 2024

All businesses, even small ones, need a website in today’s online market. However, to make sure your website is aiding your small business rather than hindering it, you need to make sure you’re not making the mistakes detailed below. Poor security Every website needs good security as there are all kinds of things just roaming…

How Order To Cash Software Can Transform The O2C Process

By Marketme | 20th June 2024

Whenever we walk into a store or are browsing online to buy anything, we place an order, the goods are scanned, packed, and payment is processed. In big departmental stores, to avoid serpentine queues, customers with less than ten items are directed to a different cashier. Other modern stores have self-checkout kiosks that allow the…

4 Eco-Friendly Moves Your Small Business Can Make Before Winter

By Marketme | 19th June 2024

As you already know, you’ll have to do what you can in order to prepare your business for winter weather; this might include working with a company that can salt your car park, maybe snow shovelers, or even preparing in other ways (such as employee flexibility. But whatever it is, it’s always a smart business…

Here’s How SEO Can Benefit Your eCommerce Business

By Marketme | 18th June 2024

Choosing to open up a business is much more than having an innovative idea and selling to your ideal audience. Building a successful business is all about getting in front of your ideal audience in the most natural, simple and economic way. The truth is, you need to be more than a good business owner…

What To Think About As A New Entrepreneur

By Marketme | 18th June 2024

You should be proud of yourself for launching your own company. However, there’s still a lot of hard work that lies ahead of you. It’s important that you keep your focus and eliminate distractions. You likely have many thoughts going through your mind as to how you can get off on the right foot. Begin…

Essential Tips for Finding the Best Tourer Caravan Insurance

By Marketme | 14th June 2024

Touring with a caravan is one of life’s great pleasures. The freedom to explore, the joy of discovering new places, and the comfort of having your home on wheels make it an irresistible adventure. However, before you hit the open road, there’s an important aspect you must consider: insurance. Securing the right tourer caravan insurance…

Essential Elements of a Great Website Design

By Marketme | 14th June 2024

Picture this: You’re on a quest to find the best taco joint in town. You whip out your phone, type in “best tacos near me,” and click on the first link. The website loads, and… it’s a mess. The text is tiny, the images are blurry, and you can’t find the menu. Frustrating, right? This…

Avoid the New Biz Blues with these Reasons for Startup Failures

By Marketme | 14th June 2024

There are tons of reasons for startup failures, and some are pretty unique. The challenges of each sector or even by the products mean some launches can be colossally expensive. But startup failures aren’t only down to money and funding. There are often more severe issues in play, and some are surprising to new business…

Enhancing Customer Testimonials with Video Editing

By Marketme | 14th June 2024

In today’s competitive market, customer testimonials are crucial for building trust and credibility with potential clients. While written testimonials have their place, video testimonials offer a dynamic and engaging way to showcase genuine customer satisfaction. However, raw footage alone is often not enough to leave a lasting impression. This is where video editing comes into…