Lifestyle Branding: Why Experience Matters More Than Ever

By Marketme | 9th September 2025

In today’s competitive marketplace, selling a product is no longer enough. Consumers are increasingly drawn to brands that offer experiences, tell compelling stories, and align with their values. Whether it’s fashion, food, or wellness, businesses that lean into lifestyle branding are the ones capturing long-term loyalty. The Rise of Lifestyle Marketing Lifestyle marketing has shifted…

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5 Creative Ways Companies Use Wristbands for Marketing Campaigns

By Marketme | 1st September 2025

Modern marketing is all about thinking outside the box, and brands everywhere are looking for ways to create memorable impressions. Wristbands are a tool for extending your brand’s reach, building customer relationships, and creating an experience to remember. Read on to discover five creative ways companies are using wristbands to help market their campaigns. 1.…

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Seasonality in ecommerce: sell the right things, at the right time

By Marketme | 28th August 2025

By Dave McEvoy, DMAC Media Most ecommerce retailers live and die by the same calendar. Black Friday, Cyber Monday, and Christmas dominate marketing budgets, while the rest of the year is filled with smaller, less inspired pushes. But what if retailers stopped chasing singular peaks and instead built growth around a more predictable, and profitable,…

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What is Portfolio Management and how can it help my Business?

By Marketme | 16th March 2017

To secure your future, you need to invest wisely now. The sun may be shining currently, but it’s always wise to save for a cloudy day. One way that you can do this is to diversify your business portfolio. If you can manage this portfolio wisely and invest securely, then you can do just that.…

System Error! IT Startup Mistakes

By Marketme | 15th March 2017

When you open up a new IT business, you must avoid making some of the most common mistakes. If you make any blunders early on, you can almost guarantee that your business won’t survive the first year. Instead, it will be pushed out of the market by other IT companies who began their journey on…

Effective Ways to Improve Cash Flow

By Marketme | 15th March 2017

In business, you should never lose sight of the old adage: cash is king. You may be forecasting large profits in the coming couple of years, but you need to have the cash to cover your expenses during this time, otherwise the profits will never materialise as your business disappears. As a result, your business…

Chill Dude – There’s No Need To Worry About Business Tech

By Marketme | 14th March 2017

Let’s face it – technology is great for businesses of all shapes and sizes. With the correct software, a small, medium or gigantic firm can enjoy cutting costs to improving productivity. In many ways, the advancement of tech is revolutionising the industry for the better. There is still one big problem – technology isn’t reliable.…

Impressing The CEO Like A Pro

By Marketme | 14th March 2017

Whether you’re new to your job role or you’re eyeing up that promotion at the end of the month, the task of impressing your boss is made ever-harder by colleagues who have the same idea in mind. You might work hard, but so does everybody else. That’s how you all got your jobs. Truly impressing…

The Key To Online Success: It’s All About The Market ‘Ting

By Marketme | 13th March 2017

If you’re launching a new website for an online venture, you’ll want to get as much attention as possible. Knowing how to advertise and market a new domain is somewhat of an artform. However, there are lots of standard techniques you can use to produce the best results. While you might have to think outside…

Why Your Company Just Isn’t Selling

By Marketme | 13th March 2017

So many variables play into the success of any business, whether you’re starting out from scratch or you already have a reasonable client-base and some margin of profitability. The business world is ever-changing and a failure to recognise that can mean a failure to succeed in your company. Perhaps you’re currently experiencing a slight setback…

Gambling Industry Develops Cities and Destroys Businesses

By Marketme | 10th March 2017

Two centuries ago, games of chance were allowed only in two US states and absolutely forbidden by the law in the rest 48. Nowadays, the situation has completely changed with 48 states offering all sorts of gambling games e.g. cards, bingo, lottery, slot machines, etc. And only 2 states are left without any gambling opportunities…

Soils & Sales: An Agriculture Business

By Marketme | 8th March 2017

Starting any type of business takes a lot of forward thinking. Working in a specialized industry, like farming or agriculture requires not just a lot of business common sense, but also the physical demands placed on you for the tasks themselves can be quite testing. The work in agriculture is long days in rough conditions,…