How Video Killed the Radio Star: The Social Impact of Youtube for Your Brand
If a picture tells 1,000 thousand words, how many words does a video say? The short answer is: a lot. That’s why video content is dominating the Internet – and why YouTube has grown to become the second largest search engine in the world – behind only its parent company Google, and ahead of Bing,…
Analyzing Your Social Media Strategy with Excel
Social media activity is an important aspect of brand marketing. Determining the impact of content, activity and time spent on the network is critical to deciding how to move forward, how to adjust and how to actively engage users. Social media is different from traditional SEO measuring and analysis. Instead of measuring direct traffic and…
Dinner Tonight.
Table manners – Eating on the internet – Dinner tonight. So, I’m sitting in a restaurant with my girlfriend. The wine has been poured and our order has been taken. We devour the bread before the waitress who brought it over has even walked away. We discuss our meal choices, unsure if we’ve made the…
Know thy followers
Do you really know your followers on Twitter? One great way to find out a bit about them in a quick and refreshing way is to create a “Who’s who” list of your followers, ranked according to influence. That way the most important followers are at the top of the pile. Knowing more about your…
Twitter images for beginners
Twitter images; do you have them covered? If you have been experimenting with using Twitter images you might want to learn how to attach a picture that actually generates a reaction. You might have thought all images are equal but you’d be wrong. Some are definitely more equal than others and a PhD researcher has…
Social Media: Are you doing it right?
As the online world continues to dominate the business world, more and more businesses are turning to the benefits of social media as an effective marketing strategy. But there’s more to social media than just setting up a Facebook page and expecting the customers to come rolling in – here are a few tips on…
How to Improve Your Content to Get More Shares
Creating content that has the potential to go viral is every marketer’s dream come true. While the popularity of an article depends on multiple factors that are hard to recap, there are a few additional things everyone can do make their already well-crafted and interesting article even more compelling for the audience. Better Long than…
Building Your Social Media Strategy
Okay, so you have a business and see that the competition are using social media to help promote their products and services. You need to be on there too….don’t you? It’s what all the ‘kids’ are doing and the best way to drive business through your door…isn’t it? Well yes…and no. You’re going to need…
Social Media for Business – 5 Kick-Start Strategies
Social media is all the rage these days, and unless you have been living in a cave you will know how important it is to socialize with your customers using networking sites. But in case you have missed the hype, here is a list of reasons why social media is important for business: Increased exposure…
Content Marketing Optimisation 101 – Effective use of Social Media.
So…you’ve got a website, and you’re ready to engage your customers with your content marketing strategies. But in a world where the consumer likes to act fast, how do you keep them engaged once they are there? Here are ten quick tips for businesses new to content who are looking to optimise their web content…
Ready To Start Your Own Business in The Social Age? Go big on social.
The recession was tough on a lot of people, and the results are still evident throughout the world. With inflation on wages no longer matching that on prices, it’s no surprise that more and more people are turning to the person they can trust the most – themselves. Whilst starting your own social led business…
Twitter’s new profile feature does it matter?
Twitter new profile feature means twitter is definitely becoming more visual. Twitter’s new profile option is worth investigatingIf you want further evidence check out Twitter’s new profile feature that rolled out this month. There is much more emphasis on design and images. You have the opportunity to design something really cool that will represent your…