Lifestyle Branding: Why Experience Matters More Than Ever

By Marketme | 9th September 2025

In today’s competitive marketplace, selling a product is no longer enough. Consumers are increasingly drawn to brands that offer experiences, tell compelling stories, and align with their values. Whether it’s fashion, food, or wellness, businesses that lean into lifestyle branding are the ones capturing long-term loyalty. The Rise of Lifestyle Marketing Lifestyle marketing has shifted…

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5 Creative Ways Companies Use Wristbands for Marketing Campaigns

By Marketme | 1st September 2025

Modern marketing is all about thinking outside the box, and brands everywhere are looking for ways to create memorable impressions. Wristbands are a tool for extending your brand’s reach, building customer relationships, and creating an experience to remember. Read on to discover five creative ways companies are using wristbands to help market their campaigns. 1.…

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Seasonality in ecommerce: sell the right things, at the right time

By Marketme | 28th August 2025

By Dave McEvoy, DMAC Media Most ecommerce retailers live and die by the same calendar. Black Friday, Cyber Monday, and Christmas dominate marketing budgets, while the rest of the year is filled with smaller, less inspired pushes. But what if retailers stopped chasing singular peaks and instead built growth around a more predictable, and profitable,…

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3 memorable brand marketing partnerships

By Marketme | 24th August 2023

As Hellen Keller put it, “alone we can do so little: together we can do so much”. This is an adage that rings particularly true in the world of marketing. A key strategy employed by brands of all sizes is to work with others in the form of brand partnerships, which, as marketing agency Pitch…

Rediscovering the art of lost wax casting: a guide for businesses

By Marketme | 22nd August 2023

Lost wax casting, a centuries-old technique, has made its comeback in recent years. With a reputation for delivering precise and intricate designs, this method is not just for artisans and jewelry makers. Companies, big and small, are realizing the vast potential and benefits it brings to their production process. Understanding lost wax casting At its…

How Ongoing Training Benefits Employees

By Marketme | 22nd August 2023

Ongoing training for your employees is something that every business should try to achieve. When your employees are well trained it’s easy for them to move your business forward. You don’t want your business to be like a stick in the mud. Stuck in one place and unable to move. It’s a recipe for disaster.…

The Impact of Technology on Fleet Safety: How to Leverage Innovation

By Marketme | 18th August 2023

In today’s rapidly evolving world, technology has infiltrated nearly every aspect of our lives, and the realm of fleet management is no exception. The marriage of technology and fleet safety has resulted in transformative changes, elevating the way companies approach and ensure the safety of their vehicles, drivers, and cargo. From telematics and real-time monitoring…

Creating a More Organised and Streamlined Online Business

By Marketme | 18th August 2023

As an online business owner it is so important to always have all of your ducks in a row in terms of the internal operations of your company. You are in charge of turning the cogs in the machine so that your business can run in an efficient and streamlined manner. This is especially important…

Why Updating Your Website is Super Important

By Marketme | 9th August 2023

When was the last time you updated your website? I’m not talking about adding new content – hopefully you’re already doing that – but I’m talking about an actual website update. Most business owners know that it can be a pain to do it and so they put it off as long as possible. Some…

When Equality is Threatened: Proactive Measures for Employees Facing Discrimination

By Marketme | 4th August 2023

In an ideal scenario, every workplace would be a haven of equality, treating all employees with dignity and fairness, regardless of their background. Unfortunately, the real world often falls short of this ideal. Discrimination, whether it’s based on gender, race, religion, disability, or other factors, can creep into the culture of businesses, undermining the essential…

Yelp reviews- Hacks to grow your small business online

By Marketme | 4th August 2023

Online customer reviews can control the purchasing decisions of customers for a certain product or service of a brand. Around 4 out of 5 consumers make their purchasing decisions based on the experiences of customers that are published in the form of reviews on Yelp. For local businesses, Yelp has been a popular review &…

Hot Summer, Cool Savings: Simple and Effective Tips

By Marketme | 31st July 2023

Summer is in full swing, and with it comes the higher temperatures that can put a strain on both your comfort and your wallet. However, with a few simple and effective tips, you can stay cool while also saving energy and money. Let’s explore some practical strategies to beat the heat and keep your energy…