There are many reasons for using videos for business:
- SEO benefits.
- Identifies your brand.
- Speeds up decision making for your clients.
When it comes to explaining how videos can promote your business, we usually refer to examples such as “imagine that someone told you they saw David Beckham walking down your High Street earlier, which of the following would you choose to do:
“Hey, David Beckham was seen walking down the High Street earlier, here’s the write up on it on the Celebrity News Website.”
“Hey, David Beckham was seen walking down the High Street earlier, here’s the photos on the Celebrity News Website.”
or
“Hey, David Beckham was seen walking down the High Street earlier, watch the video of it on the Celebrity News Website.”
Telling your clients that they can get an idea of the products and services you offer by watching your one minute introduction video will be far more beneficial than them visiting a website full of text and dated images. Having video(s) of your brand / products / services / team members will help increase the chances for being seen online, for people to share your content and for people to make on the spot decisions to pick on the phone or email your company. Videos range from introduction, viral, testimonial, training and more… What ever you want to say can be said within a video at the fraction of the time compared to text or images.