We personally think that all forms of marketing are important to increase chances of business success, but below are some key examples on how Social Media compares to Traditional Marketing Methods ~ Both good and bad.
- Social Media marketing is Social allowing for interacting with clients on a Social level rather direct marketing such as those seen on television, radio, newspapers etc.
- Social Media marketing platforms are accessible 24/7 as most everyday internet accessing devices such as mobile phones and tablets have them installed as standard.
- Social Media and the location and mobility of internet access has changed the digital marketing scene forever.
- Social Media allows for text, photo and video interaction and allows it in real time such as video streaming from Skype.
- Social Media can be tested for Free with no risk.
- Social Media can take your concept viral as it allows for rapid sharing between user accounts and platforms.
- Social Media may not appeal to everyone as it is seen as too innovative and untested.
- Social Media doesn’t deliver a professional and personal service compared to face to face networking.
- Social Media doesn’t work as a stand alone marketing avenue as it needs content from outside sources and always needs a capture website to point traffic to.
- Social Media reduces direct website traffic and decreases the need for direct communications between the business and client / customer.