With social media having become an essential tool in any business, it’s incredibly important to ensure that you have a planned social strategy. Content across all social channels needs to be a mixture of planned pieces, (e.g. directed content, awareness days and national holidays) and reactionary pieces, (e.g. views on a recent news article and viral videos). This ensures that your audience are constantly engaged with your brand and are relating the world around them to your business. In social media there is the opportunity to create an almost endless stream of material. From a company’s perspective, while this may seem attractive as it keeps your brand present, having a planned social strategy ensures that your customers are not bombarded by pointless ‘click-bait’ pieces that have the potential to turn customers away rather than attract them.
However, planning and strategy for your company should not end with social media, maintenance is also an incredibly important part of running a business efficiently and like social media, if you don’t plan ahead, then things can get out of control.
A comprehensive maintenance strategy will ensure that your office’s structures, equipment, machines, furniture and facilities are in good repair and operating safely. With emergency repairs costing 3 to 9 times more than planned repairs, maintaining the up-keep of your office will help to mitigate unexpected costs which could dramatically impact your company’s budget.
In the same way that it is vital to have social media specialists run your social channels, so too is it important to have experts planning your maintenance strategy. And that’s where facilities management companies like MSL can help. MSL are well versed in helping companies from across all sectors with a variety of requirements, and have a proven track record of ensuring that a company not only keeps control of its costs but also operates efficiently.