If you’ve just launched your own company, you’ll know first hand how pricey it can be to set up the essential elements of a business. Whether you have managed to secure funding for your enterprise, or you’re bankrolling things yourself, it can be tricky to decide how to spend your limited budget. These ideas will help you get your priorities in order and lay down a solid foundation for future success.
A Pro Website
Investing some of your budget in a website that reads as professional and modern is an absolute must for a new business. Of course, getting a website is not the cheapest thing in the world, so you might benefit from a pre-made website template in the initial months or years. This will allow you to create the site yourself, saving the expense of hiring a web designer. But this is not a permanent solution. But if the service you offer is quite specific, or your product can be described as “niche” you might find that your Squarespace template is letting you down in some key ways, whether in terms of functionality or how the pages look to your customer. At this point, you will need to find the cash to pay a web designer to build you the perfect website for your business.
If you’re actively seeking out ways to build trust in your product, branding will have an important role from day one. Whether you’ve invested in Digital Printing to promote your brand with novelty items, or you’re putting all your energy into social media marketing, it’s really important that your company’s voice, logo, colour scheme and images all contribute to a cohesive brand identity. When your customer encounters your brand, it’s crucial that they see a consistent, predictable ‘character’ of sorts. They should know what your brand cares about and what makes you tick. The key to achieving this level of cohesion is hiring an experienced branding agency to develop your brand identity for you. They will base this on your brand values, so if you don’t have these completely nailed down, now is the time to ask yourself what matters to your business and what you want to stand for. Once you have devised a water-tight image for your brand, you’ll notice the pay-off in terms of brand loyalty and trust.
Get a Social Media Guru
Social media is undeniably one of the most powerful marketing tools available in the modern age. That is, if it is used properly. You’d think that we would all be experts at using social media for business because we all (well, most of us) use either Facebook or Instagram in our personal lives, but in reality, most of us wouldn’t know where to start when it comes to organically growing a business following. If you’re someone who falls in this camp, you could be harming your brand’s reputation by attempting to manage your own social media. Rather, hire someone who has proven skills in managing online communities, and let them use your new brand identity as a guide to how to put your company out there. You won’t regret it when you see all that free advertising you get!
Starting your own business is a major learning curve. That said, if you didn’t love a challenge, you wouldn’t be doing this! These tips will help you spend that budget well and get your company off the ground.