As your business grows, you’ll eventually need an in-house marketing team to make things easier for your company. However, hiring for these positions can be difficult especially if you’re unsure how to manage the team or if you don’t know what qualities and skills to look for. You may end up hiring a team of staff that has no general direction or idea of what they’re doing, and this can end up leading to a lot of wasted capital and idle employees that aren’t helping the business.
So in this article, we’re going to give you a couple of tips on how you can train your existing team to become better marketers.
Understanding the internet
From social media to PPC advertising, it’s vital that you start with the basics and teach your employees how to use the internet for marketing purposes. There are a lot of concepts here that your employees need to understand in order to get a good grasp of how they should approach marketing.
Digital marketing is the preferred method of promoting your business these days and it’s crucial that you give your employees a crash course on how the internet works when it comes to marketing. They’ll be using the internet for a large majority of their work, so they need to be literate in the language and understand how companies use the internet to expose their brand and grow an audience.
Teach the technical skills
It’s also important that you teach your team how to use the tools that they’re going to need. Whether it’s hiring a company like Wise Owl Training to teach them or passing down your own knowledge, you have to educate them on the technical aspect of marketing and how to use certain pieces of software. Without this knowledge, they won’t be able to put their ideas into practice.
Technical skills are much easier to learn because they’re not based on any kind of subjective outcome. You learn how to use the tools and the knowledge sticks with you–it doesn’t evolve like marketing strategies do.
Provide clear instructions to your staff
A mistake that some business owners and managers make is being too vague about what they want. If you’re able to provide clear and concise instructions to your staff, then it’ll help your team focus on the goals they need to reach and give them a much clearer path towards that outcome.
A great way to clear up any misunderstandings is to break a project down into its core components. Let your team draw up a plan of what they’ll need to purchase or the resources they need, and provide them with the tools they need to succeed. At the end of the day, productive employees are much better for your business and it’s an easy goal to achieve.
Final words
By educating your team and providing clear instructions, you’ll find that they can easily evolve to become better marketers. This is a fantastic way to find talented employees in your workplace that can fit multiple roles, and to also gradually prepare your company to make the switch from outsourced marketing.