Types of Marketing and Why You Need to be Using Them

Running a business can be exciting, stressful, fun and profitable all at the same time. There may be some points where you have no idea what to do or what is going to happen, and at others, you know exactly what you want to achieve and you have a clear plan on how you are going to do it. That’s just part of running a business, and if you want to go on to experience success then there are a couple of marketing techniques that you need to be aware of.


Search Engine Marketing


When a consumer has a question, they really don’t go to their friends anymore. The days for that are long gone and they go right onto Google. Google is so brilliant at answering questions that millions of people use it every single day. You don’t have to look far in order to see how powerful it really is and it has already helped hundreds of people to grow their own business. It has shaped the industry for years now and it is making a physical directory less and less efficient by the year. You need search engine marketing, and the facts speak for themselves.




Social Media Marketing


Social media marketing is another huge marketing platform. Sites such as Twitter, Facebook, Linkedin and more are ideal for those business owners who want to really invest in their customers and the engagement that they have to offer. Social media marketing is still very young when compared to other marketing efforts but it really is growing quickly and it could mean that you provide your customers with a better service as well. Social media can also help you to get a better understanding of the people who you are trying to sell to as well.



B2B Marketing


B2B marketing is known as being business-to-business and this marketing process involves organisations or even individuals who all work within a company. Businesses can purchase services from other companies to try and support their own infrastructure and they can also benefit from having additional business support as well. B2B marketing is ideal if you don’t have the time to complete certain services or certain tasks and it is a great way for you to boost your business efficiency.


Video Marketing


Video marketing is the best way for you to get the attention of your customers. If you have never taken advantage of video marketing before then you are certainly missing out. Video marketing empowers you with animation and audio, not to mention that it is perfect when combined with social media. Customers are much more likely to read a video when compared to reading a page full of text and this is a great way for you to really take things to that next level. Companies like Spark Media are great if you want to get quality video content for your site.

There are many different marketing platforms out there and by understanding them all, you can be sure to really take advantage of what they have to offer your own business not just for now, but for the future as well.



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