It’s no secret that the key to success as a startup is effective marketing. However, what a lot of businesses struggle with is finding the marketing solutions that are affordable and effective. As well as, a good fit for them. To create that winning marketing formula that leads to your company standing out, it takes some smart thinking. The fact is, if you’re paying for marketing that every other company is also using, you’re never going to stand out.
Do something bold and unexpected
One of the most effective methods of marking that your business can use is doing something unexpected. This might sound like a bold statement to make, but it’s so true. If you want to get the results that you’re after, you need to think big and be unique. Take the Range Rover stunt that was put in place outside of Harrods, where a vehicle was spray painted with words like ‘cheater’, for example. The idea was to make the car look as if an angry girlfriend had got revenge with a can of spray paint, drawing attention to the vehicle and increasing sales. And you know what – it worked. The image of the damaged Range Rover went viral, as a result, sales of the vehicle increase. Now, that’s clever marketing. Be bold and unexpected and you can take your brand to the next level.
Be smart about your billboards
Billboards have been a staple in the marketing industry for years. There’s just one problem with them – they can be somewhat dull. If you’re going to pay to advertise on a billboard, don’t just opt to put up a large poster and leave it at that. Go one step further and invest in the use of an interactive billboard. How about having a short commercial created to put up, instead of just an image? Ideally, this would be something a little different that stands out and makes an impact. To do this, you’ll need to work with a professional film or commercial company like The Mob Film Company. Of course, you could opt to put your advert together yourself. But if you want it to stand out for the right reasons, it’s best to use a professional company.
Giveaway products for free
Everyone loves a freebie. To make your brand favourable with consumers, why not offer some freebies. We’re not talking about keychains and branded pens, opt to give away something a little more interesting than that. If you don’t have a big budget to work with, consider collaborating with another brand. The great thing about giveaways, especially when done via social media, is that they build interaction. This is especially true if you require users to follow your social media accounts, tag you in a post, and share your post. Be smart about how you run your giveaway and you can use it as a fantastic marketing tool.
These are just some effective ideas to get you started. There are plenty of other marketing strategies that you can implement to get the results that you want. It’s just a case of finding solutions that work well for you and your brand.