Business

To succeed in business, having a unique quality is a must. As Seth Godin says: “Mass marketing is being replaced by people who are willing to lead a tribe,” which means there’s no more room for basic products that appeal to everyone. Now there’s only a place for businesses that innovate, bring a new perspective,…

Leadership skills aren’t always gained naturally, and some people have to take on extra time to learn that skill for themselves. While there’s a lot you can be taught, a lot of it is going to come from learning as you go. When you lead your own team, you need to learn about your team…

Marketers worldwide are all trying to solve the same problem – how to get their products in front of an audience who will be interested in them and ultimately want to buy them. That’s where specialist marketing companies can be of such a great advantage. Getting test products into the hands of high net worth…

The majority of people spend their entire lives trying to increase something called “net worth,” though many don’t realise it. The term net worth is just the remainder you get when you subtract the monetary value of your assets from your liabilities. So, for instance, your assets might be your house, your car, or your…

Starting a business might be a milestone you wish to achieve to be financially independent and flexible. Besides, many Brits are taking the entrepreneurial path as statistics show that single-person enterprises make up 76.3% of businesses in the UK. However, as consumers purchase products or services to meet their needs, you need to tailor your…

There is no denying that trying to run a start-up can be a stressful endeavour, especially for the unprepared. It does not help that the current situation of the business sector is uncertain due to the pandemic. That said, while the pandemic has caused quite a bit of trouble, it has also opened up opportunities…

Global influencer marketing agency, Komodo, has announced the launch of its sister agency which will work to create bespoke brands and products for influencers and celebrities wanting to start their own business venture. The new agency, Runway, will work directly with select influencers to launch and elevate unique brands from the ground up, handling the…

If you want your company to be around for the long haul then it’s essential you meet and even exceed your goals regularly. You must always be marching forward and gaining traction to ensure you’re getting the results you desire. Otherwise, you risk your competitors identifying your weaknesses and getting in the way of you…

Every time that investors talk about expanding business to China, they never fail to cite top companies that have grown into global behemoths. Indeed, China has become like a launching pad for enterprises that want to rise to global status. From Apple to Barclays, their presence in China is huge and has been crucial in…

Unsure if it’s worth focusing your business’s marketing efforts online? If your business doesn’t have a strong digital presence, you’re missing out on huge opportunities to boost your brand visibility and your sales. As a huge increase in online searches throughout the ongoing pandemic has shown, building your digital space is a great investment for…

By enrolling in business school short courses, managers will develop the most important capabilities necessary for leading today’s organizations. It helps in acquiring essential technical skills, including those that are mentioned in this article. 1. Data Analysis Managers are confronted with massive data from different sources. The challenge is to use these insights to drive…