Marketing

Online shopping might be convenient, but in America 80% of purchases still happen in physical stores. You certainly don’t need to worry about your favorite stores disappearing any time soon. However, online retailers are having to up their game when providing a good customer experience, and being competitive with prices. Is there a chance for online…

The world is in the midst of experiencing a technological renaissance where all tools are becoming streamlined, but there is enough of the old stuff to remind us of why our new gadgets are great. The business office has also been transformed as well. As more and more people adopt the remote-working format, the virtual…

If you are thinking about starting up your own business, then there are many things that you will need to think about. First of all, you need to have an idea. Essentially you want to try and fill the void in the market that you’re looking to get into, but this is an extremely difficult…

If you’re in ecommerce, you probably know the feeling. You’re in full control during the entire creative and manufacturing process, you A/B test your landing pages to make sure that they are fully optimised for customers and you do everything possible to ensure that your users have the best possible experience. Then you ship your…

The event industry is becoming a part of all industries because the brands are realising the significance of this approach. Be it an annual dinner gala, exhibition or a product launch event; you need to understand how to utilise it for the benefit of your brand.   Events are one of the best marketing tools…

The marketing industry is somewhat saturated, but that doesn’t mean you can’t be successful. If you’re determined enough, you can become a successful marketer in 2018, whether you’re looking to work for another company, or set up business on your own.   What does it take to be successful in marketing? Read on to find…

Successful and growing businesses all eventually reach a point where their product or service is doing well in the domestic market but growth is beginning to stagnate. What you need to do in such circumstances is to spread your wings and begin to take on the world. However, before you can do that, you need…

If you are the owner of a small business you may be familiar with how essential SEO is for your online marketing strategy. A business can take many steps in order to grow and reach new audiences and having a website that is optimised for SEO is one of them. Showing up in the first…

Sometimes people spend hundreds of dollars to create and promote their own cafes and restaurants. Some of these sites are surprising, some are of interest, but few of them are able to bring real customers to the place and this is the ultimate goal of the site. It is known that there are several methods…

Online sales are booming, and showing no signs of slowing down anytime soon. If you aren’t in on the action, then you’re missing out. Here are some tips to help you get the most out of your online marketing.   Round – ups If people are talking about it, you can round it up and…

Taking photos and shooting videos on your phone or tablet has never been easier, and with a wealth of amazing editing features, including retouching tools, filters, border packs, collage tools, and soon – photo templates – image editing with Instasize is like having a graphic designer on hand at anytime.   So here are a…

Like anything else in the world, marketing is a skill which you can practice and develop into better and better skills over time. If you are looking to improve your own marketing skills, you might well find that it is hard to find information on how to do so. In some respects, this is because…