Marketing

>Many consumers prefer purchasing new products from brands that they are familiar with. Hence, small and upcoming businesses compete against big brands that have a huge number of devoted customers. The biggest challenge facing businesses today is gaining and retaining customers. At first, the customers need some awareness of the brand and once they have…

When it comes to their website, most businesses are stuck in the past. They see their websites as boring, static repositories to list their products and services and host their “about” page. But companies that do this are missing a trick. Web sites are moving far beyond just being a static place to get information:…

If you have got a small business and are looking to get your brand name out to more people, one great way is by improving your SEO. That is basically how high your site will come up when someone searches for something that your site is related to. The higher you come up, the more…

With the increase in internet-based marketing methods, there are many new digital techniques to keep up with. One of the most important, which you’ll likely have heard plenty of times, is SEO. SEO, or search engine optimisation, involves getting your website ranked highly on search engines. It’s mostly applied to Google, but can also be…

Starting a business is overwhelming. With so much information out there, it can be hard to know what advice to listen to. If nothing else, you need to focus on marketing. No business is going to get off the ground without it. Marketing your business right will have it booming in no time. You want…

Do a quick search online, and you’ll find scores of ways to improve your site’s SEO ranking. They often refer to a range of on and off-site techniques that comprise ethical practices. But, there are some folks out there that follow the quick and dirty or unethical “black hat” SEO methods. You may have heard…

Marketing needs to be central to any small business’ way of operating if it is to succeed. Without a proper focus on the marketing strategies, no business can expect to really do well in the long run. If you have come to realise that your business could do with a refresh of its marketing, then…

When running a business, you should always have an excellent, high-quality website. People are constantly on the web nowadays, and they often use it to access their favourite businesses. Having a site that runs well on browsers and smartphones is crucial for reaching out to your target demographic.   If you don’t have a website…

If you have high traffic levels for your site, you can take comfort in knowing one thing. Your SEO is working so there’s no need to worry about using a different company or investing in one at all. That part of your marketing is covered. It’s what happens after that you need to focus on.…