Marketing
How CV Library’s head of SEO uses Leaderboards for positive ROI.
Rise lets you become a loved community leader and improve your website’s SEO ranking at the same time. Rise, the universal scorekeeping service, has now been used many times in a way that has helped brands and organisations to become a well-loved leader of a community and at the same time improve the SEO ranking…
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A marketing solution that is literally staring you in the face?
Yep, that’s right… You use Social Media for your business but do your customers know that you are on Instagram or Twitter? If you own a Hair Salon or Barbershop then a solution is staring you in the face. Let us introduce you to Mirrortag™ a revolutionary and cost effective marketing solution for your business…
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I did quite a lot of networking last week…
I did quite a lot of networking last week…… unusual for me, but, like buses, several interesting events came along together so off I trundled. Generally, they were good – lots of new people to talk to and although I didn’t meet anyone I was interested in for my own business, there were a couple…
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Social Without Segmentation?
Working in the industry teaches you a lot. You learn the fundamentals of social media, how to execute plans, and how to choose which platform is best. Now, the thing there is no shortage of, is talk of the growth in social. It’s been the “year of social media” for the past few years. Websites…
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The Do’s and Don’ts of Telephone Answering.
Telephone answering is a key part to any business, I mean, where would you be without a telephone, or more importantly, how would you have personal conversations with clients or customers? Many people choose the telephone as the first port of call when trying to contact a business because it warrants an immediate and personal…
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A new way to Increase and Improve your Company and Product Visibility.
I have this awesome idea and I am sure that people will like it! It is going to bring me a lot of profit! Yeah, but if you want people to like it you have to first let them know about it. You want to know how your business is doing, are your products or…
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Five ways to make your business card technology friendly.
It’s pretty much a given that, if you find yourself at an event where business cards are being exchanged, you’ll get absolutely inundated with them. This happened to me recently, and after sifting through the gargantuan pile of business cards that I had amassed, it occurred to me that I was simply skimming past most…
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Email signature text.
Many would agree that the world we live in is becoming increasingly smaller and faster with modern day technology available to most people at their finger tips. We know the progress of the internet, social media and mobiles and mostly during our busy lifestyles, we are carrying around these modern day marketing / communication methods…
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The age of open source branding.
It is a bitter pill for many brand managers to swallow. It may even sound absurd but truth is stranger than fiction. No longer are brand managers in control of the brand but the consumer. Welcome to the brave new world of social media ushering in the power shift from marketers to consumers. It is…
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Types of Word of Mouth Marketing
There are two types of word of mouth; immediate and ongoing. Both types are invaluable to brands but certain types are more important for certain products. Immediate Word of Mouth Immediate word of mouth takes place when you pass on information soon after you have learnt it, for example you see an advert for a…
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Have you ever wondered why your email marketing is not working?
The basic principle of digital marketing and email marketing is to bring content and share value and useful information to others. The greatest expectation we have about email marketing, is to be opened, read and eventually engage our prospects in a variety of different ways. The purpose of email is to build and grow relationships…
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Do SEO tactics have a shelf life
SEO changes at a fairly rapid pace and the challenge for most businesses is to keep up with the latest developments in order to ensure a steady stream of traffic to a website. In order to make this task easier and to help increase competitiveness, SEO tactics that offer businesses the chance to get ahead…
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