Marketing

Are you looking to diversify your income by investing in a miniature golf course? A miniature golf course is aesthetically appealing, as your local clientele will find it attractive and want to visit more often. But owning a miniature golf course alone is not going to automatically bring in all the customers that you need…

Marketing ultimately increases business sales and ROI, among other promotional metrics. It’s focused on matching the value that your business creates with your target audience. However, no specific technique can give you the results you want, but a combination of various marketing strategies work together to provide positive results.   Moreover, what works for your…

As of 2018 it is said that there are 1,805,260,010 (1.8 billion) domain names in existence globally which makes for a lot of www’s! So with such fierce competition out there, just how on earth are we meant to get ourselves a great domain name and also get it seen? For sure nearly every name…

There isn’t a business out there who can afford to miss out on a marketing opportunity and what better opportunity is there than a plain white van? An organisation would be mad to miss out on the chance to advertise their business to thousands of commuters as they travel around town on their business. Vehicle…

We all love to see our stands busy, bustling activity and customers stood there with money in their hands desperate to purchase your items… Now back to the real world! Crowds usually attract crowds purely because us humans are inquisitive and certainly at the local market we are concerned we may be missing out on…

Over the last few decades, there has been a huge amount of research conducted in the field of marketing. Special groups form to carry out this work, and businesses are always doing it for themselves, creating a wealth of information about this field for you to use. Of course, though, very few of these articles…

It’s surprising, but in 2018 leading into 2019 a lot of people are still only bidding on the most obvious head-terms when it comes to PPC. While they have their place, there is so much more out there that could be utilised to improve performance and ROI. First off, let’s look at why head terms…

Marketing will always play a central role in every business, and yours is no different. The ability to stand out from the crowd and get people actively interested in your products is immensely important. However, campaigns can only be deemed a success if the finances add up too. After all, there’s no point in gaining…

For anybody running a small business they will know that you have to be a person who is able to wear many hats and fulfil many duties. Frequently small businesses will run on a very shoestring budget especially in the early days and they will spend a fair bit of time trying to reduce costs…

SEO is incredibly important for any business. Otherwise called ‘Search Engine Optimisation’, SEO determines how easily your business is found through a search engine. SEO primarily dictates how your business ranks in the pages of search engines such as Google, Yahoo and Bing. This means that your business could be ranked either high or low…

As your business grows, you’ll eventually need an in-house marketing team to make things easier for your company. However, hiring for these positions can be difficult especially if you’re unsure how to manage the team or if you don’t know what qualities and skills to look for. You may end up hiring a team of…

Search engine optimization is still a big deal, despite what you might hear in some marketing circles. And it costs a pretty penny – or a lot of your time – to get it done right, too. The problem is that these two facts don’t marry too well, especially when you consider there are still…