Social Media
Why Every Business Needs a Social Media Presence
Whether it was a targeted ad, a viral post, or a friendly recommendation from a friend or influencer, social media has a way of creeping into every interaction we have with brands. So, why does your business need to be on social media? You might already have a solid website, a great product, and loyal…
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5 Tactics to Increase Your Followers on Twitter
Twitter was once the platform for witty gags who came back to people with their sharp replies but the time has changed. Now Twitter has evolved as a major place for businesses to grow and connect with larger audiences. The major aspect for your business to grow on Twitter is gaining good followers. Many are…
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The Success of Instagram as a Marketing Tool: An In-depth Analysis
In the ever-evolving digital landscape, social media platforms have emerged as powerful marketing tools for businesses worldwide. Among them, Instagram has gained significant popularity, boasting over a billion active users and becoming a key platform for marketing endeavors. In this comprehensive analysis, we delve into the reasons behind Instagram’s success as a marketing tool, exploring…
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4 Ways Influencer Marketing Can Help Your Brand Grow
Influencer marketing is a great way for brands to increase their visibility and boost sales. Influencers are people who have an established online presence and influence on a particular topic or industry, and by leveraging their power, brands can get in front of a large audience that already trusts the influencers’ opinion. Working with a…
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Google Reviews Widget – A Reliable Source For Customers
Let’s face it- reviews can make or break your business. And when it comes to Google reviews, the impact has been enormous. Woo suite has revealed that nearly 59% of people use Google to read reviews online. Owing to the data, Google Reviews is an integral part of the sales funnel. As a result, businesses…
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Public Audio Conversations on Twitter – Spaces
With the recent news, positive for many, of the take over Twitter had with the new owner being Elon Musk, far more attention has been focused on the social media platform that was founded back in March 21, 2006. Having taken on a very politically driven regime in recent years, Twitter had been hitting the…
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How safe is it to use TikTok?
Firstly, I wish to say that I am neither pro neither against TikTok and for some of our businesses we have accounts on this platform so to promote what we do. Though the subject of TikTok, and how safe using it is, is a common subject that seems to hit the headlines from time to…
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Cybersecurity – A Hero Online
The digital world is far beyond what any of us can comprehend, becoming more important every day, it’s hard enough trying to stay on top of everything, the last thing we really want to think about when exploring the internet is being secure. We have it in our minds that the computers we own are…
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Tips For Effective Social Media Marketing For Small Businesses
If you own a small business, you may have heard that you need a digital marketing plan, but you may not have done anything about it yet. You might also have tried social media but aren’t sure if it has brought you any new customers. If either of these is true, you might want to…
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What is the Future of Social Media Marketing?
As time goes on, it is clear that social media is evolving rapidly. By utilising virtual reality video chat and other technologies, Facebook was able to dominate nearly all other social media platforms in 2017. Therefore, it’s possible that social media may undergo significant changes in the years to come. According to a Hubspot estimate,…
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3 Factors That Negatively Impact Your Social Media Engagement
Since the introduction of social media, the online community has been abuzz with activity. This excitement drew in small businesses and explains why SMEs include social media in their marketing activities. Statistics indicate that 57% of small businesses in the UK are using it and reaping the benefits. One vital thing, however, is that engagement…
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How to Make Sure You’re Using Social Media in a Healthy Way
In our fast-paced, constantly-connected world, it is more important than ever to make sure you are using social media in a healthy way. That means being aware of the risks and taking steps to protect yourself from them. This goes for individuals and businesses alike. No matter what you are doing on social media, you…
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