Social Media
Why Social Media Matters To Your Brand.
If we make our customers unhappy in real life, they might each tell up to six people. However, if we make them unhappy on social media/internet they can each tell up to six thousand people. This means that social media matters most to any brand. The infographic below by B3 Multimedia shows customers spend 22 percent…
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10 Tips to keep Twitter clean.
Leadamo Academy bases its blogs on twitter. We have covered many topics in the last year including building twitter connections /and hashtags for example but rarely talk about twitter as an entity. Twitter and racism; is there a connection asks Leadamo Academy? It was interesting therefore to find a study by the think tank Demos. As a knee jerk reaction…
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Developing a social media customer service strategy.
Should you use social media to stay connected with your customers Leadamo Academy has suggested processes for gaining customers. But now we asking how far you have considered a social media customer service strategy. Have you integrated social media into any customer service strategy? No? Then have a look at some reasons why you should. In…
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The importance of a company twitter policy
No Time to Tweet? Leadamo Academy suggests why this is big mistake in contemporary business practice and why a company twitter policy is essential. Leadamo Academy writes a lot about Twitter. For a social media platform that only allows 140 characters there is much to say. All the social media advisers wax lyrical about the…
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How do I talk to celebrities on Twitter?
It is very common for any body new to Twitter to immediately follow names and brands that they recognise, indeed new accounts now are prompted to follow some of the better known faces and companies on Twitter upon sign up. Once you are aware that celebrities are using the likes of Twitter it is natural…
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Marrying Social Media to traditional Market Research.
The advent of social media has thrown plethora of opportunities for marketers to uncover insights about consumers and their discussions surrounding brands, company or on any topics. Traditionally, marketers were relying on conventional research methods to obtain or gather data about consumers or on any topic. Questionnaires, surveys, interviews, focus group and other approaches were…
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Are you using Twitter correctly?
Twitter now stands at over 15m users in the UK from figures produced September 2013. With this growing social media networking becoming more and more important in the everyday lives of consumers and businesses, let’s run through some useful hints and tips for Twitter: Keep your Tweets brief is you can and grab people’s attention with headline comments.…
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5 Mistakes Most Businesses Make Using Facebook.
My friend and college over at Uniquely UK, Erika (she who makes divine jewellery!) recently wrote a blog post about Getting Facebook Updates and it prompted me to think about how we use Facebook as small business owners and where we all typically go wrong. Using Facebook as a promotional tool, a marketing tool is a new concept…
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Social media is great. In moderation
I’m a big fan of social media. It’s a great way to keep in touch with friends, to follow events and, as a marketer, to help my clients engage with their target audience. But like any new technology, it’s been overhyped. In the 1950s it was widely assumed that we would all be driving atomic…
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Learning and Understanding Social Media.
I’m writing this blog entry having spent the day at the York Railway Museum attending a S.E.O. (Search Engine Optimization) workshop and training course. In today’s fast pace of life, business owners need to try and be one step ahead of the competition. In the past, customers dug out the old yellow pages, thumbed the…
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The business case for leveraging social media in HR.
“The future belongs to people who see possibilities before they become obvious” – Ted Levitt Hierarchy never appeals to me and I hate it I value flexibility, innovation and openness in my work Title or position does not matter to me as long as the organization taps my inner potential to the fullest Do not…
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