When you own a shop, you’re competing with lots of other businesses that exist locally to you, and when you are on a main strip that’s known for its shopping, then you want to be able to draw more customers into your shop to get those all-important sales. Here are a few ways to draw more customers into your shop.
Dress Your Shop Front
Dressing your shop front is useful because that’s what your potential customers see as they pass by your shop. So you want something that’s going to draw in the crowds, whether they’re up close or walking on the other side of the road. You want them to turn around and come back to visit. Look at the visuals of your current shop front and think about how you can make them stand out more. Perhaps it’s adding in some mannequins from https://shop.moremannequins.co.uk/male-4 in order to show off your clothing, or maybe you want to add more lighting in props to give your store more of a unique look. You just want to elevate the display so that it helps sell your products more.
Offer an exciting indoor experience
Besides improving your shop’s kerb appeal, you need to consider the in-store experience you provide. You’re not only competing with other shops these days, but online ones too, so having something unique and exciting to offer indoors could be a big draw. This could be anything from an in-store coffee shop, to providing interactive experiences for your customers to get to know your products.
The way you display things can also make a big difference. Investing in quality shelving from this company can help you display things better, making it easier for their customers to find what they’re looking for. Consider the customer experience from the moment they step through the door to help you design something appealing, unique or fun.
Offer Freebies Or Samples
Freebies are great for your store, and when you have them outside for people to help themselves to, it can really be the way to sway those passersby from continuing to walk away or to take a look inside the shop. Some may feel the need to buy something because they’ve offered you something for free first. Everyone loves a freebie and if you own a food or drinks shop, put a little budget into offering some free samples for people to try because that could translate into a lot of sales.
Boost Your Curb Appeal
Just like your home, curb appeal matters. Maybe the outside of your building could do with a bit of TLC. It could be a little battered from weather or just general wear and tear. The more care you put into the outside of the shop, the better it’ll look. Make your signage bolder and use something that’s going to draw the customer’s eyeby using something contrasting like adding black bolts onto a lighter shade. However, it’s important to think about your branding here, so be careful not to steer away. Lighting and a bold colour choice can be effective in getting people to see your shop.
Reach Out To Local Offices And Businesses
It can be difficult to try and get new customers through your door, especially when competing with other stores. Reaching out to local businesses and offices might be a good way to promote your business and perhaps you can even offer them a partnership or discount that’s exclusive to them. If they’re sharing it with staff and their families, then it’ll hopefully expand your reach and visibility in the area. Don’t be afraid to collaborate with companies around you because you never know who might be able to help.
Drawing in customers to your shop is always necessary to continue the success of your shop. So take advantage of these tips and use them to bring more customers to your door all year round.