How small business can leverage Twitter.
Small business can develop big business social media tactics using Twitter Big Brother is watching your Twitter stream Small business can develop big business social media tactics now we are no longer safe from the marketers’ reach. This is true even as we sit on our sofas. No, not even when we shun commercial tv…
When Facebook is gone in 5 years time are you going to be ready?
The general consensus is that Facebook is still playing a crucial role within social media marketing but as it loses it’s “cool factor” that made it so popular in the first place will the audience engagement go down and never recover? This is one of the most hotly debated topics in social media at the…
Social Media and The Mobile Marketing Takeover!
Cell phones used to be so foreign to us all, and yet now they are extremely common place. Smartphones are more technologically advanced and more interactive than ever before, and there are still many new and intriguing developments in progress for many large businesses. When it comes to branding and advertising it is essential to know how to…
Politicians And The Social Party.
Who are you going to vote for? During the 8 years in which I have been able to legally vote I’ve never really given this question much thought. This isn’t because I make the same simple decision each time it’s because I’ve never actually voted before! Towards the end of my teenage years I was…
4 Foolproof Ways to Improve your LinkedIn Invites.
If you’re one of the millions of people using LinkedIn to find a great job or the perfect candidate for your team, this post is definitely for you. How many times have you blindly scanned the faces on the social media network and lazily sent that bland invitation to connect provided by the wizards at…
Even if you outsource your Social Media Management, you still need to think SOCIAL!
As social media plays a bigger part in business marketing, many now either outsource their account management to external marketing agencies or employ a person specifically for looking after their presence on the likes of Facebook, Twitter, Pinterest etc. Basic social media management packages that agencies offer usually mean that they will research latest news…
Why Getting Social Media Right Is Just Like Playing Poker
For anyone that has watched any James Bond film that involves a poker scene – in fact any film that involves a poker scene – the message is clear you don’t play your cards you simply play the man opposite you. Well in social media and marketing in general it is exactly the same thing. …
Optimum Lengths for your Digital Marketing
The best way to determine the optimum post lengths for your business and your audience is to analyse your data, which posts received the most retweets/shares? Which posts achieved the highest levels of engagement? Analysing the data that is specific to your business and audience will give you the most accurate answer to the question.…
Personal Branding — Even People That Have Met The Queen Get It Wrong
This is inspired by someone that I came across on my favourite of social networks — Twitter. This person popped into my news feed because she had been RT’d from a valuable source and had an OBE for what I presumed was her work in communications…maybe not though? I pride myself on being honest and open with…
Back to Basics for LinkedIn Training
A few weeks ago I attended a workshop set up by the local Business Support network and my district council. They are working together in my area to help businesses and owners. I have been asked to attend many groups and meetings in the past, but they have all been either at the wrong time, or took…
The Social Formula: C + E + R
One of the most frequently asked questions I get as a freelance social media manager is “what’s the secret to an effective social media strategy?” The first time I was asked this question I was unsure how to respond. The answer is; there is no secret, there are however a number of factors to consider.…
Understanding Facebooks Updated News Feed Algorithm
Facebook has been making changes to its news feed algorithm (again!), the changes determine what users see in their news feeds. The latest update is designed to stop spam, you may unknowingly be sharing content that Facebook deems as spam, understanding how the algorithm works is vital to getting your posts in front of larger…