Branding tips for your small business.
Branding is of key importance when building your business, it is what you will be identified by and you are likely to carry this branding with you everywhere you go in business and use it on all marketing, ie website, business cards, banners etc. We may think that creating a new logo and style of…
Social Media: The Last Hope For Good Customer Service?
Let’s face it. Brands we love don’t always get it right – but nor do we, as marketers. Perhaps this is such a universal problem on account of the fact that customer service seems to be a dying art, and basically nobody seems to care. How are these things related? Well, the ignorance of such…
Twitterversary: What next for the birdwatching trade?
Twitter verb : to make fast and usually high sounds : to talk in a quick and informal way about unimportant things That’s the dictionary entry I found for Twitter, dating back to a time before the word became eponymous with the social networking service, which does, seemingly, live up to its dictionary definition. Why bring…
A new way to Increase and Improve your Company and Product Visibility.
I have this awesome idea and I am sure that people will like it! It is going to bring me a lot of profit! Yeah, but if you want people to like it you have to first let them know about it. You want to know how your business is doing, are your products or…
How to decide who to Follow on Twitter.
Twitter is an amazing marketing tool that though simple in structure and what it does, can offer so much in reward and ROI for businesses. Gaining an all important following is what will make you successful in using Twitter for business so let us look at the many ways which people decide to follow and…
Images for blogs.
It is great that you are or have written that blog as this will help you to increase your SEO online, but now that you’re about to release that blog, you need the right image to go with it. It is very common for most blog writers to either not have a title image to…
Blogging for your business: Where to start?
I had a colleague come up to me the other day asking what all this blogging palaver was about? Well let me tell you if you knew that having an active blog on your website could generate 67% more leads per month you’d think again. Having a blog allows you to develop quality content for…
Which areas of advertising are booming?
The face of advertising has altered dramatically over the last decade, and digital has become a crucial area of investment for any business looking to achieve success in this new and ever evolving market. As the consumer audience continues to embrace smart devices as a platform to communicate, discover and purchase, brands that have arrived…
Five ways to make your business card technology friendly.
It’s pretty much a given that, if you find yourself at an event where business cards are being exchanged, you’ll get absolutely inundated with them. This happened to me recently, and after sifting through the gargantuan pile of business cards that I had amassed, it occurred to me that I was simply skimming past most…
How to Get The Most Out of a Facebook Post
If you are managing a business’ Facebook account take a step back before posting your next update and have a think about what you really want from that post and how to further optimise it for that need. The following 3 metrics described are usually how you measure ROI (return on investment) on a specific Facebook post: Post Reach – The…
Is Image Everything?
It’s that time of year when all we want to do is get warm, cosy and comfortable. Staying in is the new going out, good TV and comfort food is the norm and girls secretly stop shaving their legs! For some people image is everything, for others, not so much. However, with day light dwindling,…
Email signature text.
Many would agree that the world we live in is becoming increasingly smaller and faster with modern day technology available to most people at their finger tips. We know the progress of the internet, social media and mobiles and mostly during our busy lifestyles, we are carrying around these modern day marketing / communication methods…