Social Without Segmentation?
Working in the industry teaches you a lot. You learn the fundamentals of social media, how to execute plans, and how to choose which platform is best. Now, the thing there is no shortage of, is talk of the growth in social. It’s been the “year of social media” for the past few years. Websites…
Social Media for 2015 – Are you prepared?
Just some random thoughts and predictions for social media in 2015 and what we may just happen… It is without question that we expect social media to play an important role within marketing for business in 2015 and an increased spend by many companies looking to build their audiences and brand awareness. Despite varied reports…
How to Build a Great Content Marketing Team
Too many cooks spoil the broth but many hands make light work, so say two of the most familiar, yet conflicting, of old Chinese proverbs. When it comes to building a content marketing team however, which indubitably any successful business will need to do at some point, you can do a lot worse than to…
Social Media for Small Businesses
Reaching hundreds of millions of people with limited overheads, a well-considered social media campaign can become a cornerstone of a successful marketing push for small businesses and start-ups. Offering tighter control over brand image, a social media campaign must be developed intelligently to produce beneficial results for a small business. Here we offer a few…
What on earth can I blog about?
I had an interesting conversation about blogging on Twitter this morning……… By now, everyone reading this should understand the potential power of a blog; how it can inform, assist, raise questions and challenge opinions. I have certainly got a deeper appreciation of it since I started creating content for clients and writing guest blogs for…
Santa Has a Range of Commercial Flooring in His Sack This Year
The type of flooring you choose for your business can affect several aspects of its operation. Whether you work in an office environment, a busy kitchen or on the shop floor of a factory, you need to know that the flooring you provide your employees is durable, safe and reliable. Not only that, the type…
The Do’s and Don’ts of Telephone Answering.
Telephone answering is a key part to any business, I mean, where would you be without a telephone, or more importantly, how would you have personal conversations with clients or customers? Many people choose the telephone as the first port of call when trying to contact a business because it warrants an immediate and personal…
Relocate with serviced apartments
Europe is the second largest market for serviced apartments in the world, coming second to the USA. Whilst the market for serviced apartments is still relatively new – around 20 years old – it has taken the world by storm and due to the sheer volume of professionals looking for a serviced apartment, it’s a…
Ello? Is there a future in Social Media?
So a couple of weeks ago I got to join ‘Ello’ the new Social Media Network that promises to never sell your data or to place advertising onto its pages. A clever strategy in a world that is becoming increasingly wary of how our personal data is being used and abused by marketing devils. …
Three social media must dos before your next customer meeting.
Social media should mean you can go to your next customer meeting more prepared than ever before. Being better prepared will nearly always translate into better sales. Here’s my checklist of 3 social media actions you ‘must do’ before you walk into a customer meeting: 1. Find their profile on LinkedIn Most people have a LinkedIn profile these days…
To Blog or Not To Blog, Why Bother?
I saw a man about a blog yesterday, and the good news is that as it is my pet subject (sorry about the pun), he wants me to write a couple of blogs a month for him. It could go up to four blogs in the future. Lots of people like blogs; it’s a place…
What not to do on social media.
Social media is relatively built on freedom of speech and indeed it works well when there is a host of news and topics floating about on all the varied platforms for people to distribute, comment on and share. When it comes to business, we have to think alittle different when it comes to using social…