How to deal with negative reviews (spoiler alert: it’s not fining customers $500)
There’s something about the fear of getting a negative review online that makes marketers lose their minds and do things that, with hindsight, are a terrible idea. The latest is the Union Street Guest House in New York, which introduced a policy threatening to deduct $500 from the happy couple’s deposit for each wedding guest…
Finding Your Social Voice
When you begin a marketing campaign, big or small, start by identifying your end goal and work backwards – and for most this second step will be focussing on your brand. Dependent on the age of your business, you may already have a firmly established brand identity that is familiar to your target customer, whereas…
How Social Media Marketing Helps In Gaining Website Traffic?
Advent of social media sites has opened new avenues for businesses to create profitable opportunities. It is a platform that makes it easier for businesses to directly engage with their customers, understand their needs and interests and expand their reach by attracting huge populace of online users. Therefore social media marketing is now rightly considered…
The principles of Contagious Content: Triggers
Why do some things catch on and what makes some content more contagious? Is it down to luck or is some content just more viral worthy? Hundreds of research hours have been dedicated to solving this mystery and the findings show that there are six key principles to making contagious content. I recently explained the…
Optimizing Your Content for StumbleUpon Engagement.
StumbleUpon’s community is filled with active users who love to discover and share content from a wide variety of topics and interests. One of the best ways to earn your blog some new traffic or more exposure is to promote your content on the platform. When done properly, StumbleUpon users will engage and interact endlessly…
Should You Buy Twitter Followers?
Picture yourself as a Twitter user. You’re in a “Content Discovery” state of mind, browsing around popular tweets. You stumble upon someone interesting. Do you “Follow”? What goes through your mind: Who is this person? What have they written about themselves? How many tweets have they posted? Over what period of time? And most importantly:…
What #bringbackourgirls teaches us about social media
Remember #bringbackourgirls? No? It’s over 100 days since a group of Nigerian schoolgirls were kidnapped by Boko Haram, prompting an outpouring of sympathy on Twitter. The great and the good lined to be photographed holding pieces of paper with the hashtag, including US First Lady Michelle Obama, UK Prime Minister David Cameron and an assortment…
10 Reasons Why Auto Direct Messages Are Bad for Your Brand and Business.
It’s almost impossible to exist in social media without receiving an Automated (auto) Direct Message (DM). Especially infamous on Twitter (which I love), a case will be made here that 99% of the time the DMs sent add no value for the recipient and, worse, irritate. Ultimately, they can lead to damage to a brand…
The Dark Side of Social Media Data.
I was sitting in my living room watching Top Gear, my daughter playing in the garden with our dog and a hose, when the call came…’There’s been an accident. Your wife has been cut out of the car and airlifted to hospital.’ It’s a strange thing that happens in these situations…on the outside I had…
Building Your E-mail Subscribers Through Social Media.
Because social media has such a broad reach, it’s a great solution if you’re searching for ways to get more subscribers to an existing e-mail list. Some people are reluctant to sign up for e-mail lists because they feel their inboxes are already bombarded with unwanted messages. However, if you try some of the suggestions…
The Principles of Contagious Content: Social Currency.
Why do some things catch on and what makes some content more contagious? Is it down to luck or is some content just more viral worthy? Hundreds of research hours have been dedicated to solving this mystery and the findings show that there are six key principles to creating contagious content. Lets have a look…
Save time: understand the 4 key ways to manage social media
Managing social media can be a real drain. Whether that’s maintaining a reliable output of good content or handling incoming enquiries, sometimes it feels there just isn’t enough time in the day. If you’re supporting more than one or two social channels then you’ll quickly find there isn’t enough time in the night either! You…