Using Social Media To Get A Return On Investment.
Discover Your Audience It’s important to identify your audience. For example, which networks work best, and where are you getting the most engagement? Whilst you should not neglect any of the major social networks, you ought to try and focus on just one or two to build up a following on properly, at first. Once…
The Rise Of Social Media Marketing and the Chief Digital Officer.
As companies are starting to really appreciate and realize that branding is everything, the role of the marketing department is becoming increasingly more important to businesses. When essential technology began to be first implemented, the Chief Information Officer would often be left with important decisions involving this, as it was their responsibility and job function.…
Social Media Marketing.
Social Media Marketing The term ‘ social media marketing ‘ refers to the broad reach of the Internet and mobile services online exchanges to enable users to participate with the community where people gather on board to communicate with each other and share their thoughts are as follows : Blogs: A blog is an online…
5 Reasons to Hop onto the Twitter Train If You Haven’t Already.
Since its arrival in 2006, Twitter has taken the social network space by storm, cutting it up into bite sized pieces of information for us all too quickly digest. With more than 500 million registered accounts and 1.6 billion search queries per day, it’s fair to say that Twitter is popular. With the likes of…
How Social Media Could Help Make A Difference In Developing Countries
Social Media has changed the way we do just about everything. At one time, it might have just encompassed the platforms which teenagers worldwide used to keep in contact with the people they saw in school all day anyway, but it is now obviously hugely influential and is revolutionising the way we do business. But what…
Using “Pages to Watch” in Your Facebook Insights.
Facebook certainly helps us keep up with others, thanks to status updates, photos and milestones marked on a virtual timeline. It might come as a surprise that this information extends far beyond personal relationships, though. In fact, businesses can use Facebook to see just how their competitors are doing, thanks to a feature called Pages…
Responsibility? The Social Buck Stops at the Company.
Responsibility. A simple, but incredibly important word. Corporate Responsibility, an even bigger word and a potential minefield for the uninitiated. Let me ask a question. As a company, would you happily turn to an individual, and give them complete carte blanche to spend your company money on whatever they wanted, without any form of sign…
Is Content Curation Killing Social Media Marketing?
This is a subject that has been getting more of a focus over the last few months. As with any form of Social Strategy there is a lot of debate on what you should be doing and how much you should be doing it. Content curation (in this context) is the act of finding the…
How Social Listening Helps in Real-Time Marketing.
How often do we decide to cut off the communication with a company because we receive tons of marketing junk? Over 90 percent of consumers do that because the messages and promotions overflowing their inbox are simply irrelevant. In order to reach its customers, companies must be in tune with their needs and respond to…
Life with Technology and Social Media.
How can technology change our lives : Technology enables us to easily with others, allows connections and made many tasks more accessible to Iphone desktop is we live in a world of mouse and wireless access to communicate to anyone let to Led Zeppelin. From the Mall, navigation technology makes life more convenient every day…
5 Awesome Twitter tools for Event Managers
Twitter is great for events – it’s great for real time, simultaneous mass experiences – just like events. If you are thinking of using Twitter at your next event then there are a few tools that I think every event organiser should use to get the best results: 3 months before your event 1. Create…
Brazil & Beyond: The World Cup On Social Media.
Over a year ago I travelled half way across the world and fell in love with a South American beauty called Brazil. This infectious land of sun, sea and samba is a holiday fling I will never forget. Every Monday morning I wish I was back on the beach in Rio sipping a caipirinha cocktail…