Digital expert tips for successful SEO campaigns
Simple in theory, SEO campaigns are actually one of the most complex facets of digital marketing and can be brutal if they go wrong – not to mention pricey if paid advertising is involved. As a marketer, you’ll likely have been part of SEO campaigns that didn’t go as well as hoped. Whilst this is…
3 Methods Businesses Use to Protect Their Online Reputation
It’s no secret that business reputation is key to success. A single negative review can ruin a business’ online presence and cost them customers and money. However, there are several methods businesses can use to protect their online reputation and keep their hard-earned good name intact. As a business, it is important to have a…
The Ultimate Guide to Opening a Restaurant
Opening a restaurant can be an extremely rewarding experience, but it is also a lot of work. There are many things to consider before opening your doors, from the type of food you will serve to the style of your restaurant and what marketing strategy you are going to implement. In order to help make…
How Closely Should Your Business Monitor the Competition?
While most businesses thrive on the idea of creating their own company message and following their own ideals, the reality is that most companies will eventually have to listen to the consumer and try to arrange their business in a way that appeals to their audience. Eventually, you and your competitors will be doing the…
3 Steps to Creating an Effective Blog Headline
You don’t have to be a professional copywriter to know that a punchy, compelling blog post headline is key. Without one, it doesn’t matter how groundbreaking the rest of your content is, the reader is unlikely to engage. That’s why you need to make sure that the headline you go with is expertly selected! In…
4 Things to do After a Cancelled Flight in the UK
After your flight has been cancelled, what next? Flight cancellation is not something most people look forward to, especially if they were not informed beforehand. This has become a common occurrence in the UK and it constantly causes great inconvenience to the passengers. However, while you might not be able to do anything about flights…
The Benefits of Recruitment Process Outsourcing for Every Company in the Post-Pandemic World
Whether you have an in-house HR team or you’re forced to hire on your own, recruiting can seem like a daunting process after the pandemic. Necessary considerations are increasing, potential risks are growing, and the stakes seem to be higher than ever. That is exactly where a recruitment process outsourcing (RPO) specialist comes in. These…
Stop Letting Your Business Fall Behind On Marketing With These Tips
One of the most common places for business owners to try and skim the pennies is marketing. While it might not seem like the most essential thing in the world, it very well could be. In fact, a lot of the time, marketing can mean the difference between getting the volume of customers that you…
Lovecrafts – Bring Your Creations To Life
We all like to put our creative minds to work, creating, crafting, knitting or crocheting something which we are proud of, Lovecrafts is a site dedicated to the world of crafts, let’s explore a few of their products to see if they can help you create something new. Lovecrafts began in 2012 with the name…
How To Protect Your Product Design
William Miles www.briffa.com When you innovate and create new designs it is essential that you protect your ideas. Protecting your intellectual property (IP) helps you stop competitors and copycats from stealing your designs. When should you protect your products? Sometimes when we have designed an amazing product after spending years of development and when we…
How to Prevent Bugs in Your Software Development Process
The software development process can be full of surprises. Sometimes those surprises are pleasant, like when a long line of code works perfectly first-time. However, more often than not, they’re unpleasant, like when you find out that your code is full of bugs. Fortunately, there are a few things you can do to prevent bugs…
QR codes on TV Ads: The next best thing?
If you want your TV adverts to be engaging to your audience, QR codes could be the way to go. With the advent of new technologies giving companies new ways to reach customers, it can often feel like traditional TV advertising is no longer as relevant as it used to be. However, using QR codes…