Lifestyle Branding: Why Experience Matters More Than Ever

By Marketme | 9th September 2025

In today’s competitive marketplace, selling a product is no longer enough. Consumers are increasingly drawn to brands that offer experiences, tell compelling stories, and align with their values. Whether it’s fashion, food, or wellness, businesses that lean into lifestyle branding are the ones capturing long-term loyalty. The Rise of Lifestyle Marketing Lifestyle marketing has shifted…

Read More

5 Creative Ways Companies Use Wristbands for Marketing Campaigns

By Marketme | 1st September 2025

Modern marketing is all about thinking outside the box, and brands everywhere are looking for ways to create memorable impressions. Wristbands are a tool for extending your brand’s reach, building customer relationships, and creating an experience to remember. Read on to discover five creative ways companies are using wristbands to help market their campaigns. 1.…

Read More

Seasonality in ecommerce: sell the right things, at the right time

By Marketme | 28th August 2025

By Dave McEvoy, DMAC Media Most ecommerce retailers live and die by the same calendar. Black Friday, Cyber Monday, and Christmas dominate marketing budgets, while the rest of the year is filled with smaller, less inspired pushes. But what if retailers stopped chasing singular peaks and instead built growth around a more predictable, and profitable,…

Read More

Reyka Vodka From The Country of Iceland

By Oliver Walkey | 10th May 2022
-

Available from Tesco, Reyka produces a great Vodka from the country of Iceland, smooth and creamy, a delight to enjoy on its own as a shot or in a Cocktail of your choosing. Tasting Notes Aroma – “Vodka takes on an almost expressionless character, but this Iceland vodka is smooth, very much creamy.” Flavour –…

Pineapple Rum From The Local Co-op

By Oliver Walkey | 10th May 2022
-

Fancy popping into your Local Co-op and picking up a bottle of Pineapple Rum? If you are considering this bottle and want to know what it tastes like, then let me help you out. Tasting Notes Aroma – “From your local Co-op, this Pineapple Spice Rum delivers exactly as you want it to, fresh Pineapple…

Whisky from your Local Co-op

By Oliver Walkey | 10th May 2022
-

Fancy popping into your Local Co-op and picking up a bottle of Single Malt Scotch Whisky? Let me give you my tasting notes so you can know what to expect when you pick up a bottle to enjoy. Tasting Notes Aroma – “Smooth and rounded aromas.” Flavour – “An almost creamy texture, strong from the…

What Does Appleton Estate Jamaican Rum Taste Like?

By Oliver Walkey | 10th May 2022
-

We have one of Appleton Estate‘s Jamaican Rums, their Signature Rum to taste, giving you my tasting notes on what to expect when you enjoy a bottle. Signature Rum – Tasting Notes  Aroma – “Creamy Oak and nuttiness, including hazelnuts and walnuts with sweet apricot and molasses.” Flavour – “Creamy texture, strong Rum character, oaky,…

Birmingham Brewing Co. Beer

By Oliver Walkey | 10th May 2022
-

A new low-alcohol beer has hit the market thanks to Birmingham Brewing Co. This new beer is called ‘Sober Brummie, it contains 0.5% alcohol, is vegan friendly and also gluten-free. Tasting Notes Aroma – 👃 “A lovely velvety, creamy, silky aroma containing what smells like ripe yellow fruits and yellow citrus with hints of yellow…

Display Your Cheese In A Fancy Way

By Oliver Walkey | 10th May 2022
-

When you invite your people over for dinner, you want to make a good impression, you would like them to see it as the benchmark of what fine dining with invited guests can be. So whatever meal you served as your starter and main, let me help with your dessert, a fancy cheese plater is…

Chutney and Cheese

By Oliver Walkey | 9th May 2022
-

When you start cutting your premium cheeses, you’re going to want to enjoy them with something special, whether it be quality Crackers, freshly baked bread or the sweet taste of Chutney. When it comes to the world of Chutney, you have a lot of choices, from different producers to different flavours. This selection of Chutneys…

Tips on how to Improve your Local SEO

By Marketme | 5th May 2022

With 2020 representing something of a horror show for many businesses, but with more awareness of the importance of ‘shopping local’ there is even greater emphasis on solidifying local SEO strategy to ensure strong performance in the local area. Local business communities are coming together to support each other and with many people willing to…

How To Create A Company Brochure That Sells

By Marketme | 3rd May 2022

If you need some sales materials to give away, send out with orders or inquiries, or for your sales staff to take with them to appointments, creating a sales brochure or arranging for a brochure website design to take place is a terrific option. An excellent brochure would have all of the information about your…

Why Starting An International Business Is Easier Than You Imagine

By Marketme | 3rd May 2022

Most entrepreneurs have growth goals right from the start, and they do their best to achieve these targets. However, the meaning of growth differs for everyone. For some, it may mean earning high profits and winning over the competitors. Aspiring ones may have overseas expansion on their mind. But not all entrepreneurs join the global…

6 Proven Ways to Manage Your Trade Show

By Marketme | 2nd May 2022

No matter how digital our world becomes, nothing can replace the value of in-person interactions. Trade fairs present excellent opportunities for companies to broadcast their new products, keep abreast with recent trends and see what their competitors are doing differently. If a potential customer likes what they see, you might leave the fair having made…