Infographics are dead! Long live video infographics!

13th February 2015

Infographics are everywhere. And rightly so! As they emerged a few years or so ago, PR folks and marketers took advantage of the simplicity of displaying complex data in a way that told a more compelling story than just a load of numbers, percentages and words. And they didn’t need to be design experts. They…

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How to Get The Most Out of a Facebook Post

1st November 2014

If you are managing a business’ Facebook account take a step back before posting your next update and have a think about what you really want from that post and how to further optimise it for that need. The following 3 metrics described are usually how you measure ROI (return on investment) on a specific Facebook post: Post Reach – The…

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5 Reasons to Hop onto the Twitter Train If You Haven’t Already.

20th June 2014

Since its arrival in 2006, Twitter has taken the social network space by storm, cutting it up into bite sized pieces of information for us all too quickly digest. With more than 500 million registered accounts and 1.6 billion search queries per day, it’s fair to say that Twitter is popular. With the likes of…

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Why Getting Social Media Right Is Just Like Playing Poker

18th May 2014

For anyone that has watched any James Bond film that involves a poker scene – in fact any film that involves a poker scene – the message is clear you don’t play your cards you simply play the man opposite you. Well in social media and marketing in general it is exactly the same thing. …

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NHS and Social Media – Is it all down to the strategy?

10th May 2014

For the last couple of weeks both myself and Ash have been heavily involved in debates regarding the NHS and Social Media. We first got involved because the people were asking for solutions and we wanted to discuss that with them. The NHS is a mine field of bureaucracy and levels of management. The NHS…

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Paid Followers and Fans – What is the point? (I’ll give you a clue there isn’t any)

6th May 2014

I was discussing what we do with a peer the other day as we drove to a networking meeting together . She is a huge advocate of what we do and had some advice for me. She told me to stop selling social media, “You guys are growing people’s businesses, using social media. You aren’t…

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The Importance of Building Strong Human Connections with Your Brand in Social Media Platforms

4th May 2014

One of the best things about social media platforms and networking, is that people (or customers) are becoming more real, more involved and as such are willing to reveal more about themselves. The dominance of various social media platforms in our daily lives, apparently show that more and more people (and as such potential customers)…

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Know thy followers

29th April 2014

Do you really know your followers on Twitter? One great way to find out a bit about them in a quick and refreshing way is to create a “Who’s who” list of your followers, ranked according to influence. That way the most important followers are at the top of the pile. Knowing more about your…

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Social, “Do you want Web with that?”

26th March 2014

Over the past few weeks I have been spending a lot of time conducting a series of Social Training sessions. One of the things that has really surprised me throughout these sessions, is peoples understanding of what Social is for. We can break Social Media useage into three distinct camps. First there is the private…

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Facebook for B2C: Plan your attack!

24th March 2014

There’s a lot of negative press when it comes to using Facebook for business. In this post, I’ll be looking at both Facebook fan pages, also known as business pages and personal profiles. Personal accounts and fan pages can be incredibly useful for relationship marketing and networking, but both require a completely different approach. As…

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Facebook Reach: Totally Worth It or Totally Worthless?

11th March 2014

There is not a ton of information out there by various Facebook marketing experts when it concerns Facebook Reach and Facebook Insights.  The handful that have reviewed the workings of Facebook Reach certainly either have words of praise or words of condemnation. Back in December and then again during February, there was a rather heated…

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How to Improve Social Media Shares of your Content Marketing.

8th March 2014

Content marketing combines the creation of valuable content with social media marketing and search engine optimization. It helps companies to drive in new prospects, new leads, to establish their own credibility in their respective industries and stay top in the minds with existing and potential clients. Social media holds and will continue to increase their dominant…

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