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So What the Heck is #Periscope?
I went to a social media conference last week. As I walked in the door, I was suddenly on Periscope, looking very startled I might add and only capable of uttering something that sounded very much like “ermblurfatnomnom”…. Fantastic! Everyone around me was hyper excited and waving phones all over the place. It was quite…
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Social Media & Business [INFOGRAPHIC]
Social media has taken over, if you aren’t on a social media network yourself then you most certainly will know someone else who is. Social media platforms aren’t just used to keep up to date with what your friends and family are up to, it’s also used for marketing and scoping out the competition. Twitter,…
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Why Getting Social Media Right Is Just Like Playing Poker
For anyone that has watched any James Bond film that involves a poker scene – in fact any film that involves a poker scene – the message is clear you don’t play your cards you simply play the man opposite you. Well in social media and marketing in general it is exactly the same thing. …
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NHS and Social Media – Is it all down to the strategy?
For the last couple of weeks both myself and Ash have been heavily involved in debates regarding the NHS and Social Media. We first got involved because the people were asking for solutions and we wanted to discuss that with them. The NHS is a mine field of bureaucracy and levels of management. The NHS…
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Paid Followers and Fans – What is the point? (I’ll give you a clue there isn’t any)
I was discussing what we do with a peer the other day as we drove to a networking meeting together . She is a huge advocate of what we do and had some advice for me. She told me to stop selling social media, “You guys are growing people’s businesses, using social media. You aren’t…
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Introducing Google +Post Ads and What They Mean for Advertisers
Google recently introduced a new advertising medium for their social media platform that will allow marketers to “create compelling ad experiences and make it easier to extend the reach of [their] social content.” The new advertising option has been rightfully dubbed +Post Ads and it essentially enables marketers and brands to convert engaging content into…
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Social Media Sizing Cheat Sheet – 2014
If you are an inbound marketer or own a web business like me, you probably know how powerful to have beautiful looking social media accounts and the effect of sharing your content with a well-designed visual. An image says more than words can explain! Right? Now that even Twitter allows you to share your content…
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Know your Hashtags
Hashtags are bigger this year than last year (& they were huge last year!) & with more & more businesses realising that the world of social media is worth getting involved with, now’s the time to get to know your hashtags. A very brief hashtag history: The first use of hashtag was from @chrismessina who…
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