social media management
3 Facebook Updates That Can Better Your Business
It’s no surprise that Facebook’s development team is constantly on the move. They often tweak and sometimes completely, overhaul their site. It may seem hard to keep up with these ceaseless changes, but, if you do, your business’s presence on the site could be better for it. Below are three recent updates that you can…
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The Fastest Way to Build a Following on Pinterest.
What’s the point of working to have a social media presence if no one notices your efforts? Social media’s main purpose is to help you build connections, after all. So if you’re blindly wandering around Pinterest, struggling to build a following, you’re wasting your time. Or, perhaps you’re just now launching a Pinterest account in…
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When Facebook is gone in 5 years time are you going to be ready?
The general consensus is that Facebook is still playing a crucial role within social media marketing but as it loses it’s “cool factor” that made it so popular in the first place will the audience engagement go down and never recover? This is one of the most hotly debated topics in social media at the…
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Why Getting Social Media Right Is Just Like Playing Poker
For anyone that has watched any James Bond film that involves a poker scene – in fact any film that involves a poker scene – the message is clear you don’t play your cards you simply play the man opposite you. Well in social media and marketing in general it is exactly the same thing. …
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NHS and Social Media – Is it all down to the strategy?
For the last couple of weeks both myself and Ash have been heavily involved in debates regarding the NHS and Social Media. We first got involved because the people were asking for solutions and we wanted to discuss that with them. The NHS is a mine field of bureaucracy and levels of management. The NHS…
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Analyzing Your Social Media Strategy with Excel
Social media activity is an important aspect of brand marketing. Determining the impact of content, activity and time spent on the network is critical to deciding how to move forward, how to adjust and how to actively engage users. Social media is different from traditional SEO measuring and analysis. Instead of measuring direct traffic and…
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Advantages of using a Freelancer for social media
Social media marketing has become an integral part of our daily business strategies, especially in today’s modern technological age. However to be really successful and utilise social media to its full potential, you must be able to do it alongside your full time job, or not bother at all. First of all if…
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6 Reasons Your Fans Aren’t Responding to Your Facebook Posts
The first sign that things were changing on Facebook appeared a few weeks ago. There was a significant drop in reach for almost all of our clients. Reach is the metric provided in Facebook analytics that is supposed to show how much exposure a post receives. The drop happened on the same day immediately following…
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Managing a community – 3 things you should know
I’ve been working as a community manager for over 5 years now, and managing my own team for the last year. During that time I’ve seen a lot of changes, both in general community and social media management, and the general idea of what a community manager is. Throughout those changes, however, a few things…
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