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Why you can’t fake it on Twitter A couple of years ago, I was asked for input on the management of a CEO’s Twitter account. It had been noted that his opposite number at a rival company had built a strong following to whom he promoted his company’s work – clearly an audience existed. So,…

How to create remarkable content that people share It’s a win-win. You create remarkable content. It gains momentum as it’s shared on social networks. The result: increased visibility of your services, more traffic to your website and improved sales. That’s the power of remarkable content and what it can do for your brand. But, how…

On line marketing is a profession so many businesses will find that they struggle to get a strong hold on this aspect of their business, many spending countless hours without any real return on investment (ROI). Once mastered, successful online marketing can be very rewarding, building brand awareness and profitable web traffic who have a…

Using Instagram effectively   A picture tells a thousand words and endless social media stats demonstrate that visuals generate more interest in posts (clicks, likes, and shares) than text alone. It should have come as no surprise then that Instagram is quickly climbing the social media ladder, attracting millions of users each month, and breaking…

2014 is all about Social Media for businesses – Where it’s heading, How quickly it’s evolving and How much it can benefit your brand. So now is more important than ever to make sure your social media accounts are as sharp and up-to-date as possible. Try these tips to make the most of your social…

So often we are told what NOT to do on our Facebook profile. Don’t post photos of yourself passed out with your skirt up around your ears; don’t check-in at Cottesloe Beach when you have called in sick to work; and don’t Like incriminating Pages, such as ‘Western Australian Booze Bus Locations.’ Now of course…