Business

by Nathan Bees, Yachting Pages https://www.yachting-pages.com/ Product ‘tried and tested’ articles are a traditional way for companies to promote their new items and a popular feature of many printed magazines. They have also begun to transfer to digital too with magazines and bloggers producing kit guides and product ‘run downs’. Many companies are investing in…

Brand awareness is a crucial part of success for any business. You need your brand to be easily recognised and associated with the right reputation. There are many ways that you can achieve this, regardless of the size and budget of your business. Here are some of the best ways that you can promote your…

By Tom Moore iAM Learning ‘Disruption’ describes a process whereby a smaller company with fewer resources can successfully challenge established incumbent businesses. The term ‘disruption’ was defined and first analyzed by the American scholar Clayton M. Christensen and his collaborators beginning in 1995, and has been called the most influential business idea of the early…

Podcasting has become a very saturated market over the last couple of years. It seems like anybody and everybody has a podcast these days, and the industry looks set to keep on growing. This can be good and bad for podcasters – it’s good because more interest means more potential listeners of your pod. It’s…

Edinburgh is brilliant for business, regularly providing incredible opportunities for workers across a smattering of sectors. No Edinburgh business is island. Plenty of support is available, and a culture of excellence is forever vibrant. There’s success on every street corner, backed by a confident consumer market that’s raring to trade at almost any time. Speaking…

Google’s search engine has evolved tremendously over the years. With regular updates and improvements in algorithms, it has set new benchmarks for other search platforms out there. Clearly, it is now the most popular search engine globally. Recently, Google announced its latest update, which is set to improve seven percent of all search queries. This…

When you start a business, the last thing on your mind is probably dealing with legal issues like getting sued. Unfortunately, it happens for a variety of reasons, leaving many small businesses nearly bankrupt and unable to continue. In fact, up to 53% of small businesses get sued at some point. So, what can you…

In this increasingly digital age, great web design has never been more important. For any business looking to succeed in a competitive marketplace, it’s an essential investment. However, too many companies are still ignoring its value, either going without a website altogether or settling for substandard websites. The truth is that high-quality web design can…

In 2020 and 2021, businesses are being seen online more than ever. That means that if your business doesn’t have a fantastic website and social media pages being regularly maintained, you’re spinning your wheels. It also means that first impressions likely mean more than ever, particularly with so much competition aiming to stifle you. What…

Reputation is everything in business. You could have a product or service that people want, but if you don’t have a good reputation, then you’re going to struggle to build a profitable venture. The thing about reputations, also, is that it’s something that has to be continually reinforced. You can have a good reputation when…

Determine speed of response It is hard to think of any aspect of a modern day business that exists outside of IT. With this in mind it is vital to ensure that any IT support company you choose benefits from ultra-fast response times. With this in mind it often pays to go local, a decision…